Admissions Counselor

Calvin University-posted 3 days ago

Full-time • Entry Level

Grand Rapids, MI

101-250 employees

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The Admissions Counselor will purposefully seek, recruit, qualify and grant admission to prospective Calvin University students, providing excellent customer service to the student and his or her family. The counselor is responsible for creating and implementing strategies to recruit and enroll prospective students from a specific geographic area as well as students from other geographic areas as needed. Strategies will include recruiting travel, phone calls, emails, texts, interviews, on-campus appointments, etc. He or she will assist in coordinating special projects, review applications and assist in making admissions decisions. The counselor shall be the primary Calvin University point of contact for prospective students on all matters relating to enrollment.

Territory development, including building and maintaining strong connections to key schools and primary contacts as well as outreach for market development
Establish and maintain effective recruiting relationships with key Christian and public high schools by making scheduled visits and contacting appropriate school administrators, parents and alumni to ensure good standing with feeder schools to ensure optimal enrollment.
Plan and execute travel/recruitment plans to maximize enrollment efforts.
Serve as primary contact for prospective students and families through calls, events, 1:1 meetings, emails, etc.
Perform department administrative duties by reviewing admission files for completion, monitoring the status of individual applicants, scheduling high school visits and making all travel arrangements to contribute to an efficient and cost effective recruiting process.
Develop proficiency within the CRM to gather data, plan travel, record interactions with students, and report activity. Database management will be an essential component to successful recruitment.
Analyze current enrollment data related to Calvin University student recruiting by reviewing current and historical enrollment and geographic data to identify and develop sources and contacts for reaching potential students.
Continue learning about the distinctiveness of Calvin University and the various departments by attending training, orientation and meetings with faculty and other departments to gain an understanding of Calvin University in order to appropriately represent the University.
Coordinate special projects and tasks as assigned
Consistently exceed performance measures: calls, events, 1:1 meetings, emails, etc.
Mastery of all academic programs
Mastery of all admissions processes/procedures
Mastery of key skills- Public speaking, sales, customer service, relationship building
Demonstrated initiative, leadership, strong team mentality, cultural competency, maintain positive morale, and posture of learning
Continuous growth in knowledge through participation in training and self-development

Excellent written and oral communication, including public speaking to large audiences
Excellent customer service and hospitality
Ability to connect with diverse audiences with a focus on relationship building
Skilled sales techniques
Ability to work evenings and weekends as needed.
Ability to work independently, without supervision and as an inspirational team leader
Ability to schedule and embark on travel including airplane and car, including having a valid driver’s license
Ability to be adaptable and manage multiple competing priorities
A Bachelor’s Degree in a relevant discipline.

At least 12 months of relevant administrative, admissions, sales or leadership experience preferred

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