Admissions Counselor

Universities of Wisconsin • Green Bay, WI

2d • Hybrid

About The Position

The Admissions Counselor plays a vital, mission-driven role in advancing the University of Wisconsin–Green Bay’s commitment to student success, access, and regional impact. This position plans, develops, and executes strategic recruitment and admissions efforts aligned with institutional priorities—expanding educational opportunity, strengthening enrollment pathways, and fostering a talented, diverse student body across Northeast Wisconsin. Serving as an enthusiastic ambassador for UW–Green Bay, the Admissions Counselor builds relationships with prospective and admitted students, families, schools, and community partners, delivering clear, compelling messages that reflect our brand, values, and promise: Together, We Rise. Guided by our core values to Advance Fearlessly, Empower Success, Provision Access, Express Gratitude, and Build Community, the Admissions Counselor uses data-informed strategies and CRM tools to recruit, counsel, and support students through the admissions journey. This role may also lead initiatives or supervise staff, contributing to a collaborative, student-centered environment rooted in gratitude, innovation, and shared purpose—helping learners envision their future and confidently take the next step at UW–Green Bay.

Requirements

• Bachelor's degree by start date
• Experience in admissions, customer service, or related field

Nice To Haves

• Professional experience in K-12 or post-secondary education
• Proficiency in speaking and reading in a second language, preferably Spanish, Hmong, Oneida, or Somali
• Experience with software systems such as Peoplesoft, Salesforce, ImageNow that support Admissions processes

Responsibilities

• May supervise staff and/or lead a program area
• Delivers directed admissions program messaging to internal and external audiences
• Counsels prospective and admitted students on educational planning and career opportunities
• Use CRM to effectively recruit students
• Engages in extensive outreach and recruitment events, representing the university to prospective students
• Creates targeted communication plans and materials based on established goals
• Reviews, evaluates, and responds to student applications according to established policies and procedures
• Evaluates program effectiveness and provides recommendations for improvement
• Identifies, promotes, and maintains internal and external partnerships focusing on outreach, recruitment, and admission
• Schedules logistics and secures resources for events to promote the Institution
• Identifies opportunities for and develops admissions and outreach events
• Recruit and counsel prospective students by providing timely and accurate information about degree options, admission procedures, general education requirements, supporting and major course requirements for available programs of study, and rules, regulations, policies, and procedures of the institution

Benefits

• The Universities of Wisconsin provides an excellent benefits package to meet the diverse needs of its employees.
• For benefits eligible positions, this includes several health insurance options, with annual deductibles as low as $250/individual and $500/family.
• Our benefits package also includes dental, vision, several life insurance options, AD&D and Accident insurance and Flexible Spending and Health Savings Accounts.
• We participate in the Wisconsin Retirement System (WRS), where employer contributions begin immediately, and employees are fully vested after 5 years of service.
• The Universities of Wisconsin also provides supplemental retirement savings programs including a 403(b) and Deferred Compensation.
• In addition, eligible employees receive several types of paid leave benefits, which are prorated for employees working less than 100%.
• This includes 9 legal holidays, 36 hours of personal holiday and between 96-130 hours of sick leave annually and paid parental leave.
• Eligible employees earn 13-27 days of vacation each year, depending on years of service and employment type.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees