Ad Trafficking and Operations Group Manager

Citi • Irving, TX

4d

About The Position

Develop and implement strategic roadmaps for the Ad Trafficking and Operations department, aligning with overall company objectives and client needs. Lead and manage a group of Ad Trafficking Coordinators and Managers, fostering exceptional performance culture, continuous improvement, and professional development. Evaluate and recommend new ad tech solutions, tools, and processes to enhance operational efficiency, accuracy, and scalability. Implement robust pre-launch and post-launch quality assurance (QA) strategies to minimize errors and ensure seamless campaign execution and data integrity. Establish and monitor key performance indicators (KPI's) for the team, driving accountability. Recruit, train, mentor, and develop a team of high-performing ad operations professionals. Serve as a primary liaison between Ad Operations and cross-functional teams, including Media Planning, Media Buying, Creative Analytics, and Client Services. Negotiate and manager service agreements with external partners as needed.

Requirements

• 10+ years of experience in digital ad operations
• Experience leading teams of ad traffickers/coordinators
• Passion for advertising and marketing with a curiosity for new developments in the industry
• Expertise and hands-on experience with Google Campaign Manager 360 (CM360)
• Comprehensive knowledge of the digital advertising ecosystem including DSPs, SSPs, DMPs, ad exchanges and various ad formats
• Ability to strategize, implement, and optimize complex ad trafficking workflows and processes
• Strong understanding of web technologies including: HTML, JavaScript, and web debugging tools
• Proven ability to lead, mentor, and foster the professional growth of high-performing teams.
• Bachelor's/University degree

Nice To Haves

• Master's degree preferred
• Experience with other Demand-Side Platforms (DSPs) like DV360, The Trade Desk, etc.
• Experience with programmatic advertising operations.

Responsibilities

• Develop and implement strategic roadmaps for the Ad Trafficking and Operations department
• Lead and manage a group of Ad Trafficking Coordinators and Managers
• Evaluate and recommend new ad tech solutions, tools, and processes
• Implement robust pre-launch and post-launch quality assurance (QA) strategies
• Establish and monitor key performance indicators (KPI's) for the team
• Recruit, train, mentor, and develop a team of high-performing ad operations professionals
• Serve as a primary liaison between Ad Operations and cross-functional teams
• Negotiate and manager service agreements with external partners as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees