Ad Sales Representative - Direct Advertiser Account Manager

Accenture•Atlanta, GA

1d•Hybrid

About The Position

Within Operations, Accenture is growing its Digital Inside Sales (DIS) team, which employs a groundbreaking approach to sales by combining trusted technical sellers with innovative technology, powered by data and insights. The Account Manager is responsible for managing, retaining, and growing a portfolio of digital advertising clients. This is achieved by delivering consultative account management, campaign optimization, and data-driven insights. The role supports advertisers and/or agencies throughout their partnership lifecycle, from onboarding to performance optimization, with the goal of driving measurable business outcomes aligned to client objectives. Account Managers operate in a dynamic, high-volume environment, serving as trusted advisors by leveraging deep knowledge of digital advertising products, performance metrics, and industry trends. Depending on the specific assignment, the role may focus on direct advertisers (AM/DIR), advertising agencies (AGY), or a blended portfolio (DIR).

Requirements

1 year of Digital Marketing, Sales, and/or Account Management experience

Nice To Haves

Experience working with digital advertising campaigns or online ad platforms
Strong analytical skills with the ability to interpret and apply performance data
Excellent written, verbal, and presentation communication skills
Experience interfacing directly with clients, partners, or stakeholders
Ability to manage multiple priorities in a fast-paced environment
Proficiency with Office Suite, Google Workspace, and CRM tools
Experience in advertising technology, digital media, SaaS, or ad platforms
Experience managing campaigns on platforms such as Meta, Google, Pinterest, X, Snapchat, or similar
Familiarity with marketing funnels, attribution modeling, and advertising KPIs
Salesforce experience for pipeline and account management
Strong storytelling skills using data and performance insights

Responsibilities

Manage a high volume of new and existing direct advertiser accounts
Retain and grow revenue within assigned accounts through consultative engagement
Establish, track, and optimize advertising goals and KPIs (CPA, ROI, ROAS, CPC, etc.)
Analyze campaign performance and troubleshoot delivery, pacing, and optimization issues
Translate performance data into compelling insights and actionable recommendations
Execute upsell, cross-sell, and activation strategies for existing and new accounts
Build and maintain strong relationships through proactive outreach (calls, emails, cadence meetings)
Maintain accurate records of client interactions, account activity, and pipeline data in CRM tools
Collaborate cross‑functionally with Sales, Product, and Operations teams
Stay current on digital advertising trends, competitive insights, and best practices