Ad Ops Team Lead

Lyft • New York City, NY

4d • $118,000 - $147,500 • Hybrid

About The Position

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Media’s vision is to build the largest transportation media network. We leverage media to elevate the transportation experience for our users while building an exciting and sustainable advertising business. Our work is fun, challenging, and rewarding and we are looking for a customer-focused team member passionate about solving problems, delighting our agency partners, and helping to create amazing in-app experiences. As Ad Ops Team Lead on Lyft Ads you will play a critical role in supporting our internal sales team to achieve its goals. You will be a player/coach providing cross-functional support for all post-sales activities and management and optimization of advertisement campaigns. You will develop, evaluate, and improve processes and tools in order to improve day-to-day operations and efficiencies for our sales team. We are looking for individuals who love solving interesting problems, are highly adaptable, and care deeply about customer satisfaction.

Requirements

• BA/BS degree and 6+ years of digital advertising sales operations or campaign management experience required.
• 3+ years of leadership experience
• Proficiency in ad management platforms, including programmatic advertising tools
• Strong analytical skills and the ability to translate data into actionable insights
• Excellent communication, interpersonal, and organizational skills
• Must have high attention to detail, possess an ability to multitask and work well under pressure, be a critical and strategic thinker, and be self-motivated and proactive
• Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients
• Must demonstrate proficiency with Google Sheets and complimentary tools as needed for the creation of ad pacing trackers and internal workbooks
• Must demonstrate hands on experience and proficiency with ad serving solutions and programmatic platforms (DSP/SSP) to ensure accurate campaign set-up, delivery and reporting
• Must be comfortable leading projects with limited direction or oversight

Responsibilities

• Lead team daily workflows and priorities
• Coach and develop AdOps managers on the team
• Collaborate with Account Management and Sales team to set up and launch advertising campaigns on the Lyft platform
• Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement
• Partner with the Account Management Team Leads to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI
• Analyze campaign data to identify opportunities for optimization and make data-driven recommendations
• Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance
• Ensure all ad creatives are displayed correctly and consistently across various devices and platforms
• Troubleshoot and resolve any technical issues related to ad delivery and performance
• Generate regular reports on campaign performance and provide insights to advertisers and internal teams
• Utilize data to develop performance insights and recommendations for campaign improvements
• Collaborate closely with Lyft Ads sales and account management teams to understand advertiser objectives and deliver on campaign goals
• Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns
• Ensure that all advertisements adhere to industry regulations and Lyft Media's advertising policies
• Stay informed about changes in advertising regulations and update processes accordingly

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees