Ad Operations & Technology Specialist

Hewlett Packard Enterprise • Boston, MA

81d • $78,700 - $181,200 • Remote

About The Position

This role has been designated as 'Remote/Teleworker', which means you will primarily work from home. Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Requirements

• BA or BS degree in Communications, Marketing or Computer Science.
• Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies.
• 5+ years of experience in interactive marketing or customer experience/user interface.

Nice To Haves

• Solid writing and editing for the web - some peer or manager edits typically needed.
• Solid web analytical skills (measurement, ROI, forecasting).
• Organization and program management skills.
• Ability to link interactive plans and activities to business results.
• Solid knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
• Solid knowledge of Internet principles and web site production.
• Solid knowledge of direct marketing and CRM.
• Maintain company marketing management systems as needed.

Responsibilities

• Plan, execute and measure web or interactive marketing programs and technologies to reach online customers or internal audiences.
• Plan, execute and measure the online customer experience strategy and roadmap for a business or country.
• Develop and drive editorial strategies and content for online properties, landing pages or websites.
• Provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.
• Establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE.
• Manage and direct assigned agencies or contractors as needed.
• Manage program budgets as assigned.

Benefits

• Health & Wellbeing: Comprehensive suite of benefits that supports physical, financial and emotional wellbeing.
• Personal & Professional Development: Programs catered to helping you reach any career goals you have.
• Unconditional Inclusion: A commitment to inclusivity and celebrating individual uniqueness.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees