AD Community Relations

The HartfordHartford, CT
486d$90,720 - $136,080

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About The Position

As the Assistant Director of Community Relations at The Hartford, you will play a pivotal role in shaping the company's community engagement initiatives. This position is part of a dynamic and high-performing team within Enterprise Communications, reporting directly to the Assistant Vice President and Head of Community Relations. Your primary responsibility will be to lead two significant "human achievement" programs that align with the company's business objectives. One of these programs focuses on supporting small business success, while the other is dedicated to providing fire-safety education to students across the nation. In this role, you will be tasked with developing and executing comprehensive program strategies aimed at enhancing brand awareness and elevating The Hartford's reputation among its customers and the broader community. This will involve creating opportunities for earned media coverage and leveraging both paid and organic social media channels to increase program visibility. Additionally, you will serve as a spokesperson for the company, representing its interests in various public forums. The position offers a hybrid work arrangement, requiring you to work in the Hartford, CT office three days a week (Tuesday through Thursday). You will be expected to collaborate closely with various stakeholders, including the chief marketing officer and business leaders, to ensure alignment with business goals and to gather essential inputs for program development. Your role will also include managing the company's traditional "HartMob" programming, which connects employees with small business customers through various events, both in-person and online. Furthermore, you will oversee the legacy Junior Fire Marshal program, which provides essential fire-safety resources to educators and communities nationwide. Your responsibilities will extend to managing public relations efforts related to these programs, including drafting press releases, pitching stories, and preparing executives for media interactions. You will also be required to travel to key markets for program activation and media opportunities, with an estimated travel commitment of 2-4 times annually.

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