Activation Strategist (Campaign Execution)

Latcha + Associates • Farmington Hills, MI

84d

About The Position

As an Activation Strategist, you will be responsible for executing data-driven marketing campaigns across email, SMS, and other digital channels. You’ll work closely with strategists, creatives, analysts, and account teams to ensure campaigns are flawlessly deployed, optimized, and aligned with client goals. This role is ideal for someone who thrives in a fast-paced environment, is detail-oriented, and passionate about marketing technology and performance. Your work will directly impact how our clients engage with their audiences and measure success.

Requirements

• 2+ years of experience in campaign execution or marketing operations.
• Hands-on experience with marketing automation platforms (e.g., Salesforce, Adobe Campaign).
• Familiarity with A/B testing, dynamic content, and personalization strategies.
• Understanding of CAN-SPAM compliance and digital communication standards.
• Strong attention to detail and organizational skills.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Nice To Haves

• Familiarity with the Automotive, CRM, and/or Media sectors.
• Understanding of industry-specific challenges and opportunities.
• Aptitude for rapidly grasping complex business operational concepts.
• Adaptability to changing environments and emerging trends.
• Ability to communicate campaign deployment best practices and methodologies.
• Strategic thinking and problem-solving capabilities.
• Comfortable designing, documenting, and working with offshore teams to implement marketing programs.

Responsibilities

• Translate strategic briefs into executable campaign plans and workflows.
• Build and deploy campaigns using platforms such as Salesforce, Adobe Campaign, and MessageBird.
• Implement segmentation, triggers, and personalization logic to enhance campaign relevance.
• Partner with internal teams to ensure campaign alignment with creative, strategic, and analytical goals.
• Communicate deployment timelines, requirements, and performance insights to stakeholders.
• Support education efforts around deployment best practices and platform capabilities.
• Analyze deliverability metrics and inbox placement results to identify opportunities for improvement.
• Collaborate with analytics and reporting teams to ensure accurate tracking and measurement.
• Contribute to A/B testing strategies and personalization initiatives.
• Assist in refining campaign workflows and documentation.
• Ensure timely and accurate execution of campaigns within established timelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree