Activation Executive, Venture Caribbean (Secondment 7 month)

Diageo • Miami, FL

1d

About The Position

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Requirements

• Bachelor’s Degree required in Business or a related field.
• Proficiency in English and Spanish is crucial.
• Minimum of 2 years’ experience in distribution marketing/trade marketing roles with specific expertise in distributor-based businesses and budget controls.
• Strong understanding of how sales and marketing organizations operate through distribution channels and multi markets.
• Excellent interpersonal skills with an ability to build relationships internally and externally along with strong influencing and negotiation capabilities.
• Ability to navigate diverse market conditions and demographic factors optimally.
• Robust analytical skills combined with proficiency in presentation delivery, project management, and budget management.
• A proactive self-starter who is commercially driven with a natural curiosity for continuous improvement.
• Advanced knowledge of Microsoft PowerPoint and Excel.

Responsibilities

• Become the guide in Brand Activation at the Moment of Choice for their markets and act as the advisor for brand to ensure commercial reality is baked into brand/consumer plans.
• Lead the marketing BTL cycle brief activities and the marketing calendar to drive brand growth and enhance market share across markets.
• Lead BTL marketing investments to ensure optimized delivery of annual targets.
• Collaborate with various customers to develop and execompleteand, market strategies aimed at achieving conversion at the point of sale.
• Support the CP Manager by chipping in to the planning process with deep customer insights and strategic recommendations.
• Conduct pre-Measurement & Evaluations (financial analysis) and prepare post Measurement & Evaluations (financial analysis) for all marketing BTL activities within the timelines defined in the Measurement & Evaluations Policy.
• Ensure compliance with cycle activity plans (brand and category plans) across markets, applying well-defined Scorecard metrics and trade marketing drivers.
• Supervise Marketing BTL spend, reporting its evolution to key Diageo collaborators. Work closely with distributors on budget management, follow up on claims processes, and ensure alignment with assigned budgets. Prepare claims letters for approval as needed.
• Conduct regular market visits to identify opportunities for growth and provide actionable solutions to drive incremental market share.

What This Job Offers

• Career Level: Mid Level