About the position
This is a field-based role based in Miami, FL, that is responsible for the success of a portfolio of ready-to-drink bev-alc brands within a defined territory. The role will be connected to a local sales network and will work to build and leverage customer relationships while driving brand and educational opportunities. The role will be directed by key performance indicators put in place against off-premise goals and measured against those same outcomes. The Activation Agent, On-Premise will be responsible for the performance of Client’s brands in a targeted set of on-premise accounts. These accounts will be chosen for their strategic consumer and customer importance and will be organized into a journey plan. The role will analyze the total territory and each account to determine the priority promotional, educational, experiential, and merchandising opportunities. You will engage customers to plan, design, and execute activities that will support sales growth within the channel.
Responsibilities
- Drive brand presence, performance and advocacy in select on-premise accounts using strategic engagement activities and business-focused solutions.
- Spot activation opportunities and propose Client brands as the solution to customers – activating against those opportunities quickly & efficiently.
- Install and maintain appropriate point-of-sale/ printed materials within accounts that are clean and current.
- Planning, booking, and deploying at bar consumer experiences.
- Impart key brand attributes to clients, trade, and consumers.
- Partner with client’s sales team to identify commercial opportunities to support business growth.
- Maintain open communication with Client & Agency stakeholders and support resources.
- Complete accurate and timely management of agency initiatives including: Budget and expense management, All reporting responsibilities, Tracking and management of performance data using agency-appointed platforms, Participation in all internal training initiatives.
- Point of Sale, asset and warehouse management.
- Maintain all legal and marketing code guidelines.
Requirements
- A minimum of 2-3 years’ experience in the beverage alcohol industry/hospitality preferred.
- Confident and charismatic with excellent personal presentation and communication skills.
- Ability to tailor communications for a variety of on premise environments.
- A self-starter that can agree a course of action or plan and see it through to a successful outcome with minimal supervision or oversight.
- Ability to travel a minimum of 5% of his/her working time, including up to 5-hrs driving time.
- Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
- Computer and tablet literacy with the ability to use software applications including Microsoft Word, Excel and PowerPoint, and e-mail programs such as Outlook.
- Ability to use Business Information Tools including PowerBI, VIP and specialized customer tools.
- Proven track record in building good relationships with customers as well as internal associates.
- Demonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challenges.
- Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
- Able to lift up to 50 lbs.
- Demonstrated strong oral, written, presentation, and interpersonal communication skills.
- Desire for mentorship and willingness to mentor others, contribute to team culture.
- Manage administrative tasks with attention to meeting agency compliance guidelines and standards.
Benefits
- Medical
- Dental
- Vision
- 401k with match
- PTO time
- Bonus potential
