Acquisition Strategy and Planning Senior Director, Flywheel New Ventures

FanDuel-posted about 2 months ago

Full-time • Mid Level

Hybrid • New York, NY

Resume

Match Score

Upload and Match ResumeTrack Jobs with Teal

FanDuel is looking for a dynamic Acquisition Strategy and Planning Senior Director to lead acquisition, investment and customer activation strategy across our portfolio of Flywheel & New Ventures (FNV) products. As FanDuel launches and scales new ventures in sports entertainment, this is a unique opportunity to be on the ground defining customer acquisition strategies in new white spaces, while leveraging the scale and capabilities of the world’s largest gaming company. This role will work closely with marketing and commercial teams to develop multi-channel marketing campaigns that maximize the impact of brand moments for customer acquisition. You will lead customer marketing teams across the FNV suite of products including Picks, Racing, FanDuel TV, Daily Fantasy, as well as exciting new products slated to launch in the coming months. The successful candidate for this role will be relentlessly curious and creative, making data-driven decisions to guide long-term customer acquisition strategy and investment planning. This is a unique opportunity to lead acquisition marketing for America’s #1 sportsbook brand as we expand our portfolio into new sports and gaming ventures. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Own customer acquisition strategy for all New Venture product launches, including being accountable for investment allocation and planning across media, offers and generosity
Create and own acquisition budget, developing new customer generosity propositions and overseeing media mix and execution
Lead a team of customer marketers with a focus on efficiently reaching and acquiring new customers across FNV products
Lead media mix modelling and develop innovative roadmaps for short-term & long-term optimizations to maximize acquisition offer ROI
Develop strong relationships with cross functional teams driving effective collaboration across marketing, analytics, commercial, and product
Work with product and content teams to continually improve the end-to-end new customer experience from awareness to conversion
Develop and maintain competitive insights to inform strategy and ensure we are delivering best-in-class propositions and acquisition offers
Assess impact of marketing efforts on full customer lifecycle and lifetime value, across both flywheel and other FanDuel products
Develop and continue to improve acquisition team structure, operations, and tooling to optimize for efficiency and ROI
Provide senior management with post-initiative ROI analysis paired with consumer insights to make recommendations to increase acquisition and drive a premium brand experience

10+ years of experience in digital/growth marketing with a focus on consumer acquisition
6+ years of managerial experience preferred
Bachelor’s degree in marketing, Business or Analytical field (or other relevant discipline) preferred
Strong communication skills and experience influencing senior leadership teams
Proven growth mindset: Product led, data driven and highly creative
Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity, with a track record of delivering business outcomes
Strong analytical rigor to your decision making, paired with clear customer focus
Ability and eagerness to effectively balance the big-picture strategic work with execution
Proficient in a range of tools across the marketing stack: Amplitude, Adjust, GA, Chartio preferred
Interest in the broader gambling industry preferred

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.
Benefits differ across location, role, and level.

Track Jobs with Teal

Job Search Resources

•

Resume Builder

•

Resume Examples

•

Cover Letter Examples

Acquisition Strategy and Planning Senior Director, Flywheel New Ventures

Job Search Resources

Tools

Career Hubs

Guides

Company