Account Supervisor (Field Ops)

RAPP•Detroit, MI

19h•Hybrid

About The Position

RAPP is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. They champion individuality in marketing solutions and foster an inclusive workplace. RAPP's superconnectors create value from personal brand experiences by focusing on connected data, content, and decisioning, identifying customer needs and delivering authentic connections. Part of Omnicom’s Precision Marketing Group, RAPP comprises over 2,000 professionals across 15+ global markets. The Account Supervisor (Field Ops), acting as a Dealer Marketing Services Representative, manages specified OEM automotive clients within an assigned territory. This role focuses on client satisfaction, customer retention, increasing marketing performance, and selling new solutions. The representative conducts daily in-person marketing consultations, managing all client-facing aspects including data analysis, offer selection, creative options, billing, and co-op eligibility. The position requires up to 50% travel for in-person, monthly consultations. Success in this role requires autonomy, sociability, customer focus, resiliency, situational adaptability, strong organization, timely and effective communication, and a positive attitude. The primary goal is to build relationships, become a trusted advisor, and promote dealership partnerships, serving as the marketing expert in the assigned area, working with a respected automotive brand and dealer body.

Requirements

Bachelor’s Degree in Business or equivalent work experience
5+ years of automotive / marketing experience with a Digital Advertising focus
Demonstrated experience working with Dealer Principals & General Management personnel
Ability to drive and/or fly to assigned dealership locations, spend up to 50% of overnights in hotels, and maintain valid driver’s license
Ability to develop relationships with key decision-makers
Build relationships with both internal and external customers
Identify, qualify, and resolve customer objections, problems, and needs in a diplomatic manner
Develop strategies, action plans, and metrics to monitor results
Effectively communicate ideas, challenges, and solutions
Communicate and give presentations in front of groups
Effectively convey processes and training
Listen to others and appropriately act on information provided
Multi-task, prioritize, organize, and coordinate projects to meet simultaneous deadlines
Work autonomously with minimal supervision and under continual deadline pressure
Work effectively in both a team and individual setting
Work effectively in a fast-paced organization
Use a variety of computer programs to track results (Salesforce CRM, Word, Excel, Email, Internet, etc.)
Must be able to travel up to 50% of the time

Nice To Haves

Bachelor’s Degree in Business (automotive or marketing preferred)
Strong preference for premium luxury segment experience

Responsibilities

Builds and maintains positive relationships with new and existing dealer clients
Conducts up to three (3) one-hour dealership consultations each day, providing data analysis and continuous improvement recommendations on marketing creative, strategy, programs and platforms
Monitors all advertising compliance for dealer sin assigned territory
Supports annual business planning in conjunction with Area personnel
Reviews quarterly dealer marketing plans; providing recommendations on optimization based on performance
Partners with designated OEM field representatives to coordinate marketing improvements and facilitates joint dealership consultations
Understands and drives key performance indicator (KPI) improvement
Examines client performance (reporting, direct observation) to identify areas of opportunity for improvement within the fixed operations
Proactively communicate to clients (up to Dealer Principal / General Manager levels)
Establishes and maintains a solid business relationship with dealership personnel
Effectively communicates OEM program’s value proposition and aligns it with the dealers’ goals
Strategizes overall marketing performance and solutions
Identifies and recommends program changes and marketing strategies
Maintains ongoing communication with different levels of dealership management at assigned dealership locations
Manages the retention, product penetration, and growth of assigned dealerships
Maintains a high level of customer satisfaction by serving as an advocate and liaison between the dealer client and internal teams
Manages all customer issues and conflict resolution
Achieves assigned engagement, utilization and performance targets
Writes and distributes contact reports each day to each dealership and OEM field office personnel
Receives and submits account updates, enhancements, and recommended changes
Maintains dealer contacts and business activity in required logs on a regular basis
Shares results-oriented OEM marketing solutions, effectiveness, and challenges
Successful completion of required training program and assessments
Other duties as assigned