Account & Strategy Director

Collectively•New York, NY

9h•Remote

About The Position

Collectively, part of the Brandtech Group, is a global leader in influencer marketing, combining strategy, creative, and technology to deliver innovative influencer work. They partner with forward-thinking brands across various sectors like technology, fashion, retail, gaming, entertainment, and consumer goods to build integrated social activation strategies that drive relevance, awareness, and sales. Their work has received recognition from top publications and awards. Collectively is known for delivering creative, strategic, and effective programs with sophisticated analysis and paid social offerings, and for being genuinely committed partners to their clients. They aim to provide an excellent workplace while delivering ambitious and thoughtful influencer collaborations. The Client Partnership team leads the strategic and relationship aspects of the agency's influencer marketing services throughout an account's lifecycle, ensuring successful, industry-leading partnerships that support client's creator marketing ambitions. This team focuses on cultivating and growing relationships with account stakeholders by delivering best-in-class work, strategic influencer marketing proposals/RFPs, industry-leading thought partnership, and ongoing strategic direction to help brands become more effective, innovative creator-centric marketers. This specific role is directly responsible for the servicing and performance outcomes for a set of individual accounts, overseeing and directing the work of Client Partnership staff across core workflows, and facilitating effective cross-functional collaboration throughout the client journey.

Requirements

At least 8 years of related experience in a client-facing role at a social or influencer agency
At least 4 years in a people management role
Demonstrated ability to negotiate complex partnerships and navigate challenging client services situations with maturity and leadership
Significant client-facing experience with senior-level, Fortune 500 marketers
Demonstrated success as a people manager and team builder with diplomacy and collaborative approach to cross-functional team directing/leading
Demonstrated success growing and retaining seven-figure, multi-year client accounts and relationships
Demonstrated organic social media, paid social, and influencer marketing strategy expertise
Demonstrated ability to manage through significant ambiguity and change
Strong organization skills with attention to detail and excellent follow-through
Exceptional communication skills—both internally and externally, written and verbal
Ability to work efficiently across a variety of tasks and manage time appropriately for projects
At home in a rapidly changing, fast-paced working environment; thrives on change.
Collaborative working style with positive attitude and enthusiasm for making great work happen.

Responsibilities

Retain (on average) at least $5MM in revenue annually, depending on the client ecosystem.
Oversee and direct the work of CP staff across core workflows, as well as directing and facilitating effective and successful cross-functional collaboration and agency servicing experience throughout the client journey.
Lead and direct the client relationship management day to day and set the tone for client services success on your accounts–balancing both the staff experience and the client perspective
Lead and direct the application of our influencer marketing services and solutions for senior marketers, helping provide ongoing expertise and thought-leadership, pushing clients to see broader roles for creator marketing within their marketing plans, and supporting longer-term planning with clients that reinforces Collectively unique value proposition as a specialized influencer/creator agency
Strategic client partner and conflict manager capable of translating client servicing needs into successfully sold through influencer strategies and scopes that our internal teams are capable of delivering
Build client confidence in the agency, earning trust, and leading challenging client conversations diplomatically
Provide day-to-day client services leadership as a direct point of contact for senior clients, leaning in to expedite solutions and align on mutual ways of working around timelines and expectation management, in line with our servicing philosophy and code.
Escalate client relationship challenges to business leadership, sets context and collaborates on solutions
Facilitate and support direct reports (Client Partnerships team) and dotted line staff (Production, Analytics, Creative) to be successful in their roles, delivering account strategy & services, focusing on staff retention and supporting skill growth
Accountable for core deliverables, this role actively plans, guides, and provides feedback to consistently help the team meet or raise the bar on quality. (Directly accountable for: proposals, QBRs, performance reports, and POVs. Indirectly accountable for production-led deliverables: creator lists, briefs, and content.)
Direct & lead team inputs and success on tasks across operational workflows (contracting, budgets, staff plans, hours tracking)
Synthesize challenges or themes across accounts and proactively engage with functional leadership to evolve or pivot
Lead and set tone for cross-functional teams–an internal champion and client champion who often bridges the two groups
Coach and support the CP and cross-functional teams through stickier or trickier situations, helping them build the judgment and confidence to navigate complex client dynamics independently; model our servicing philosophy and code, and mentor team members on how to manage timelines and expectations with senior clients.
Consult into Client Partnerships functional philosophies, best practices, processes, deliverables and tools, as led by our CEO/ Head of Client Partnerships or VPs
Consult on resourcing, hiring and team and prioritizations
Set the account partnership and influencer programming strategies including client satisfaction planning, growth opportunities, “land & expand” strategies and day to day campaign success
Manage and support direct reports in the successful creation, production and timely delivery of successful RFPs, Briefs, incremental opportunities, wrap reports and/or other key client partnership deliverables throughout the course of the client journey–in line with client expectations
Proactively seek out and guide the team to develop unique, innovative and boundary-pushing opportunities for client partners
Review & refine client communications, POVs, or deliverables to ensure they meet quality standards and are winning in market (retaining/improving as the space shifts)
Collaborate closely with Production and Performance & Analytics leadership colleagues to inform, iterate, and improve service offerings and processes
Collaborate closely with business leadership and delivery leadership, including the CEO and COO, to improve overall account profitability strategies and to iterate on service models that best support client needs and expectations of day-to-day cross-functional account team operations