Account Strategist, Travel & Hospitality

Eighty Five Sixty•Denver, CO

36d•$85,000 - $100,000•Hybrid

About The Position

For over 15 years, 85SIXTY has helped brands grow by blending strategy, data, technology, and creative thinking into powerful, integrated solutions. We’re more than a digital consultancy—we’re a hands-on partner that drives strategy and delivers results. Built on a high-touch, consultative approach, we turn complex challenges into simple, effective solutions and help forward-thinking brands connect with their audiences in smarter ways. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos. 85SIXTY is looking for an experienced Account Strategist with a background in performance marketing to work on clients in the winter sports, tourism and hospitality industries. Hands-on experience with paid and organic media, analytics, and reporting is highly advantageous for this position. The Account Strategist will serve as the primary point of contact between the agency and our clients, guiding and coordinating activities between our internal teams and clients. This is not a sales nor project management position. It is a hands-on strategic account strategy and management role. The ideal candidate is an omnichannel marketer with a sharp mindset, collaborative spirit, and the drive to lead with new ideas. You’re exceptionally organized and thrive on turning complexity into clarity. This role will work across service areas including paid media, social media, analytics, content & creative, SEO, and email. You should be very comfortable pulling reports, working with data, and interpreting information in the interest of continual improvement. 85SIXTY offers a flexible hybrid working environment. This position will be located in either San Diego or Denver with the expectation of a combination of remote and in-office days. There will also be some travel associated with this position.

Requirements

5+ years of experience in account management, marketing, and/or media.
A bachelor’s in marketing, business, or related discipline.
Passionate about winter sports - ski or snowboard experience.
Experience working in tourism or hospitality.
Experience with digital media including Paid Search, Paid Social, and multi-tactic Programmatic.
Able to demonstrate and speak to digital performance marketing - manage paid media against performance targets (ROAS, CPA).
Demonstrated skill with web analytics tools including Google Analytics and/or Adobe Analytics.
Customer-facing experience, presenting and advising on performance metrics and optimizations.
A high degree of accuracy is required in all aspects of this job including a proven ability to manage budgets in a strategic fashion to achieve clients’ business objectives.
Sound judgment and interpersonal skills with excellent public speaking skills and experience.
Proficient in core workplace applications, including Excel, Word, PowerPoint, and Google Workspace.
Ability to develop strong relationships internally and externally by gaining trust and delivering on expectations.
Extremely motivated, ready to learn new skills, and comfortable in a high-paced environment working across multiple clients.

Nice To Haves

Experienced in Adobe Analytics is strongly advantageous.

Responsibilities

Day-to-day interface between clients and the agency.
Lead regular client presentations, calls, and strategic discussions.
Build a strong working and personal relationship with client contacts.
Thoroughly understand the client’s business/brand, competitive environment, industry trends, and overall marketing plans/goals.
Direct and oversee the development of cross-agency integrated marketing programs, spearheading the process from strategy to implementation to reporting.
Coordinate deliverables and tasks across internal team members and manage them through delivery.
Oversee the quality of all work provided to clients ensuring it stays on brand.
Lead seasonal planning including building and presenting integrated plans and decks.
Define and develop KPIs for project success with clients.
Partner with internal teams and external partners to communicate client objectives and develop strategic solutions.
Provide support across analytics, media testing, campaign QA, and vendor selection/ partnerships.
Review and analyze campaign performance to identify opportunities for optimization and to extract learnings which can be shared with clients.
Expertly present complex reports, ideas, and concepts to clients in formal and informal settings.
Effectively execute the marketing programs including written communication of changes and updates to all teams.
Oversee client budgets, pacing, and billing.