Account Strategist (Senior Living Experience Required)

Smartbug Media

123d • $80,000 - $95,000

About The Position

The Account Strategist will report to the Senior Director of Account Strategy and act as the strategic account lead, primarily focused on the senior living industry. You will work with client executives to define goals and develop strategies that will achieve them. You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle. You will hand these plans to your specialty strategist team for further planning and implementation while closely monitoring performance and client health. You are the face of SmartBug and the first impression of the company to our customers, you should be adept at building relationships and trust with senior-level clients. To succeed in this role, you must be an engaged professional with unwavering requirements for providing an incredible customer experience, including strong client communication and impactful client results.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital strategy.
• Minimum of 5 years of experience in the Senior Living industry.
• Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem and CMS.
• Proven experience with WelcomeHome CRM.
• Proven ability to lead and direct a team of professionals working on client accounts.
• Experience in setting and achieving annual and quarterly goals for clients.
• Demonstrated ability to build and maintain a positive and productive team spirit.
• Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments.
• Strong interpersonal skills and the ability to inspire and motivate a team.
• Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values.
• Exceptional communication and presentation skills.
• High level of organization, attention to detail, and the ability to manage multiple priorities.
• Strong problem-solving capabilities and the ability to navigate complex challenges.
• High level of integrity, work ethic, and professionalism.
• Passion for client success and a commitment to delivering outstanding results
• Experience working remotely in similar roles is strongly preferred.
• HubSpot essential certifications.

Responsibilities

• Build and maintain strong relationships with clients; comfortability interacting with C-Suite executives
• Lead the discovery and onboarding process for new clients and have a strong understanding of client goals, objectives and challenges
• Create the top-level strategy for your clients, working with other departments to have those strategies expanded and implemented—you drive the strategy with the client
• Act as the main point of contact and the face of SmartBug for your clients
• Address client feedback and concerns promptly
• Ensure your clients see SmartBug as an indispensable partner in their growth, and that each receives a 5-star customer experience as measured by being the highest-rated partner on the HubSpot partner directory—your clients should be happy to be a reference
• Deliver consistent, world-class quality across all customer lifecycle strategies and implementations (marketing, sales, customer success, operations)
• Have a strong understanding of strategic opportunities to expand retainer scope; identify and recommend additional and complementary services to help meet client needs and goals; provide scoping, quotes and strategic direction for implementation
• Partner with the Director of Service Strategy to ensure new services represent the voice of the customer
• Develop a deep understanding of clients' businesses, industries, and market challenges to tailor lifecycle strategies that effectively address their specific needs and drive mutual success
• Stay informed about the latest industry trends, market developments, competitive landscape, and HubSpot’s competitive position to ensure the clients’ strategies remain cutting-edge and effective
• Work with specialty strategist teams to develop value-based goals for our clients across the customer lifecycle
• Develop lead nurturing strategies to build long-term relationships with potential residents and families
• Develop and implement comprehensive marketing strategies to drive brand visibility, generate qualified leads, and increase occupancy rates across multiple senior living communities
• Oversee the planning and execution of events (e.g., webinars, educational seminars, tours) to engage prospective residents and their families
• Regularly assess and report on the impact of sales enablement and operations efforts—remember, ROI is the North Star
• Directly manage and develop 1-2 account specialists—you are responsible for their performance and their development
• Monitor and manage campaign budgets and scope
• Track and meet effective billing rate (EBR) goals

Benefits

• Annual Salary between $80,000 - $95,000 DOE
• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• Winter Closure from December 25th - January 1st 2026
• 4-week paid sabbatical every 5 years of employment
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spending plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Training budget
• The flexibility of working remotely
• MacBook Air issued to you at time of hire

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree