Account Specialist for Higher Education Enrollment Marketing Campaigns

enrollmentFUEL•Chapel Hill, NC

20d

About The Position

enrollmentFUEL is a comprehensive higher education Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help our client-partners meet their enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise. Position Overview The Account Specialist is responsible for the strategic planning, development, execution, and high-level oversight of client-partner campaigns at enrollmentFUEL. This role requires collaboration with client-partners, vendor-partners, and key enrollmentFUEL team members to create solutions and ensure smooth campaign development and execution. The ideal candidate for this position is someone who has previously held a VP, AVP, Chief Enrollment Officer, or similar senior role with extensive experience (7+ years) in undergraduate and/or graduate admissions.

Requirements

A minimum of seven to ten years of experience in enrollment management; experience managing projects on a college or university campus
Strong oral, listening, and written communication skills
The ability to engage with cabinet-level client constituents and internal project team members
Advanced knowledge of computer programs and software
Self-sufficient in decision-making skills
The ability to work under pressure and handle many tasks at once
Friendly demeanor with strong critical thinking and problem-solving skills
Bachelor’s degree required

Nice To Haves

Master’s degree strongly preferred

Responsibilities

Oversee assigned projects to generate effective student recruitment campaigns and strategies; ensure campaign promises are being met while delighting the client-partner
Work directly with the client-partner and Sales to determine needs within parameters outlined in the campaign contract
Upon handoff from Sales, work to build rapport and trust as a primary contact during the campaign build and execution
Develop campaign precepts, define deliverables, and set and oversee benchmarks and schedule for campaign development; ensure campaign elements and reports are launched on schedule
Coordinate campaign development and execution through the Basecamp system (to include message board, to-dos, and calendar)
Gather assets needed from the client-partner for campaign development and make them available to the project execution team in an organized fashion
Hold the client-partner and other internal team members accountable while maintaining a positive, solution-focused environment aligned with enrollmentFUEL’s core values; ensure project schedule and campaign promises are being met while delighting the client-partner
Conduct high-level creative review and provide strategic direction for campaign elements
Review for accuracy and deliver proofs to clients; convey client feedback to creative and development teams in an organized and timely manner
Coordinate educational training sessions and strategic reviews on reporting and interpretation of campaign metrics with client-partners to embody enrollmentFUEL’s “teaching and learning” and “unrivaled guidance” philosophies; provide insight and trending industry patterns to client-partners; maintain knowledge of SEM to facilitate client-partner communications and generate new ideas and solutions
Monitor reports and keep the client-partner engaged with regular communication and interpretation to maximize campaign success and further the relationship
Serve as a liaison between enrollmentFUEL staff, client-partners, and vendor-partners
Demonstrate a thorough understanding of enrollmentFUEL's products and articulate how they address client-partner needs and pain points at a strategic level; identify opportunities for recommending, identifying, and presenting upsell and cross-sell opportunities
Lead and/or attend recurring meetings with client-partners to provide strategy, recommendations, campaign insights, answer questions, and follow up as needed
Upon campaign completion, work with the Business Intelligence & Analytics team to gather data needed to build an end-of-campaign summary report
In coordination with other account team members, proactively identify at-risk client-partners and work to execute a successful retention strategy; effectively build meaningful and personal relationships with the client-partners to drive long-term partner satisfaction and account growth
Serve as an enrollment management expert and advisor for enrollmentFUEL
Assist Operations with the development of policies and procedures relative to client relations
Promote enrollmentFUEL as a thought leader in the industry by presenting at conferences/workshops, contributing as an author for internal publications, and participating on internal podcast series
Attend internal staff meetings and retreats
Attend conferences to network, exhibit, or present, as requested
Reflect and portray the mission and core values of enrollmentFUEL
Other duties as assigned
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.