Account Manager, GMS

Xo Group • New York, NY

315d

About The Position

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide's leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us. The experienced and driven Account Manager (you!) will partner with our Global Media Sales Team to develop media plans and optimize campaign and marketing opportunities to ensure long-term success for Global clients. This client-facing role is focused on relationship building, strategic media planning, campaign execution, and pacing/performance. The ideal candidate is meticulously detail-oriented, analytical, and a self-starter with a passion for digital advertising and client satisfaction.

Requirements

• Bachelor's degree with a strong academic record
• Minimum of 3 years of experience in media planning (at the publisher or agency level)
• Ability to multi-task across multiple projects and stakeholders
• Excellent communication skills, both verbal and written
• Outstanding Excel skills and PowerPoint skills are required
• Responds well under pressure with the ability to prioritize and complete tasks efficiently
• Operative One, Salesforce, Google Ad Manager, and JIRA experience is a plus

Responsibilities

• Manage the Advertiser/Agency/Client relationship in partnership with the Sales Lead and operate as the main point of contact for any matters related to your campaign assignments
• Effectively work with cross-functional departments such as Sales, Revenue Operations, Ad Operations, Product, Ad Insights, and Integrated Marketing
• Utilize multiple internal order management systems such as JIRA, Google Ad Manager, and Operative one
• Be a subject matter expert on all product and packaging offerings related to Global Media Solutions' core revenue category focuses
• Support Sales Lead in strategizing product offerings for all prospecting initiatives and inbound requests
• Create strategic media plans based on Client/Advertiser/Agency KPIs, inventory best practices, and proven success in past performance
• Schedule and join internal brainstorming meetings with Sales and Integrated Marketing team members to review requests for proposals and provide strategic recommendations for media elements based on advertiser KPIs, budgets, and timelines
• Check inventory and media plan availability across multiple order management systems
• Responsible for compiling margin analysis on a product and deal level, to ensure proposals comply with company best practices for pricing and discounting requirements
• Recommend product types for media pitches based on Advertiser/Agency timelines and internal deadlines for asset collection
• Process all Advertiser/Agency contracts & Insertion Orders with Management and Legal team members
• Activate campaign in order management systems and make sure all products are in Google Ad Manager to begin trafficking Advertiser/Agency tags and assets
• Prepare and lead external Kick-off-call presentation meetings to set expectations on requirements for timely launch, which includes deadlines for assets and ad spec requirements
• Ensure internal teams, such as Ad Operations, Email Marketing, and Social Media teams have the right assets with sufficient turnaround time for campaign deployment
• Be the liaison with outside vendors for the creation of custom high-impact rich media units
• Collaborate with Integrated marketing team members and Product team members on communication for all custom executions
• Confirm campaign activation with the Advertiser/Agency by providing screenshots of Launch Decks
• Monitor campaign pacing and performance in partnership with the post-sales Account Management team members and the Revenue Operations team
• Host bi-weekly client-facing meetings to review campaign performance and upcoming launches
• Make advertiser recommendations for optimizations or reallocations as needed and process any potential revised Insertion Orders
• Responsible for sharing client-facing monthly reporting, including performance highlights when applicable
• Review monthly billing with the post-sales Account Management team members to ensure campaigns are invoiced accurately
• Present mid-year and end-of-year wrap decks to Advertiser/Agency to highlight benchmarks and performance to secure incremental/revenue renewals

Benefits

• Flexible vacation
• Generous parental leave
• Holistic offerings to support employees' mental wellbeing, physical health, and financial planning
• Engaging perks and discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree