Account Manager - Executive Accounts

USA TODAY Co.

6d • $55,000 - $75,000 • Remote

About The Position

The Account Manager role is responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve & exceed their desired marketing goals through strategic campaign planning, and data analysis.
As the Account Manager, you will act as the primary point of contact for client concerns and needs post-sales. Must possess strong expertise in existing & emerging business marketing solutions, coupled with the ability to collaborate with our sales partners, post sales optimizers to identify opportunities, and effectively deliver solutions that maximize a client's ROI; are minimum expectations.
In this dynamic role, a change-minded person will be crucial for effectively navigating the ever-evolving landscape of digital and traditional marketing concepts. Seamlessly, the AM will integrate with various teams and adapt to new challenges, ensuring that strategies remain agile and responsive to client needs.

Requirements

• Ability to quickly master business process, marketing, and technology concepts
• Demonstrated expertise in customer relationship management
• Mastery of key technologies and systems to review and advise on digital marketing campaigns
• Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc.
• Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle
• Demonstrated expertise with digital marketing publishing systems & processes
• Excellent verbal & written communication skills
• Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business
• Proven track record in relationship building and account management
• Works efficiently and is always looking to streamline processes & workflows
• Moderate Excel and PowerPoint skills required
• Marketing Concepts & Digital Marketing Acumen: pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics/GA4), Leads, etc.)
• Customer Focus
• Proactive Creative & Analytical Thinking
• Business Process & Technology Acumen
• Team Collaboration
• Conflict Management
• Flexible With Change Management
• Proven Success in Implementing Ideas in a Fast- Paced Environment
• Attentive To Detail
• Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
• 2+ years hands-on experience managing online/digital advertising campaigns
• Must have 3+ years of client facing service/account management experience
• Google Ads & Google Analytics Certified

Responsibilities

• Closely partner with sales team(s), in owning the client relationship by building solid rapport, demonstrating transparency, & delivering results against joint business objectives
• Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship
• Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.)
• Articulate media programs to devise appropriate strategies and campaign implementation plans
• Work alongside our sales and post sales optimization teams to formulate and act upon appropriate digital strategies and executions. These actions will aid in meeting and exceeding our clients' business goals. Advise our clients on how best to leverage feasible ongoing and impending marketing strategies
• Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels
• Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies
• Review day-to-day campaign performance in collaboration with post sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client’s digital marketing needs
• Hold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level