Account Lead, Retail Paid Search

DEPT®

1d•Remote

About The Position

The Account Lead, Paid Search is responsible for paid search performance, along with client management and delegation of production resources. They serve as the primary point of contact for their assigned clients by answering client emails and leading weekly calls. They also design and execute paid search channel strategy. The Account Lead will work with vendor reps and senior team members to hone the strategies they present to clients but are ultimately responsible for project management on accounts they own.

Requirements

Minimum of 5 years of experience in paid search advertising, with a focus on retail media networks.
Minimum of 3 years of experience in client facing roles.
Proven track record of managing successful paid search campaigns for enterprise-level accounts and comfortable with topics such as budgeting, bidding, and testing methodology
Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
Proficiency in paid search tools and technologies, including Google Ads, Bing Ads, and analytics platforms.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Experience leading and managing a team, with a focus on mentorship and professional development.
Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams.
Ability to foster a collaborative and high-performing team environment.
Ability to develop and implement strategic paid search plans that align with client objectives and drive business growth.
Strong problem-solving skills and the ability to adapt to changing market conditions and client needs.

Nice To Haves

You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the marketing space.
You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

Responsibilities

Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, etc.
Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.
Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
Quantifying and prioritizing initiatives that will have the greatest impact on account performance.
Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.
Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets.
Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy.
Ensuring all account management efforts go through a QA process and are executed/delivered error-free.
Owning the relationship between DEPT® and dedicated platform reps (i.e. Google). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.
Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap.
Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.