Account Executive

TEGNA • Little Rock, AR

406d

About The Position

The Account Executive at TEGNA Inc. is a dynamic role focused on driving revenue growth through the sale of digital and television media solutions. This position requires a motivated individual with a strong background in digital sales and business development, who can build and maintain client relationships while delivering measurable results. The role involves a strategic approach to identifying opportunities, pitching solutions, and collaborating with internal teams to ensure successful campaign execution.

Requirements

• 3+ years of experience in digital media sales, advertising, or a related industry
• Proven track record of meeting or exceeding sales targets in a competitive environment
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
• Excellent communication, negotiation, and presentation skills
• Ability to interpret data and analytics to provide actionable insights
• Self-motivated, with a passion for sales and digital media
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus.

Nice To Haves

• Experience in working with business owners and/or agency clients
• Knowledge of streaming and digital media
• Familiarity with tools like Google Analytics, DSPs, and SSPs.

Responsibilities

• Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
• Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Work closely with the account management and product teams to align on campaign strategies, creative assets, and ad placements that meet clients' needs.
• Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Benefits

• Comprehensive medical plan options through Blue Cross Blue Shield of Texas
• Access to dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program with a 100% match on contributions up to 4%
• Nine free virtual doctor's appointments with Teladoc
• 12 free annual therapy sessions with Spring Health
• Generous Paid Time Off (PTO) benefit
• Nine paid holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed
• Number of Employees: 51-100 employees