Account Executive

Nexstar Media Group-posted 3 months ago
Full-time • Mid Level
Grand Rapids, MI
5,001-10,000 employees
Broadcasting and Content Providers
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WOOD TV 8 is seeking a dynamic Multi-Media Account Executive to join our high-performing sales team! We are looking for an experienced sales professional with a talent for building client relationships, a passion for growing local businesses and a track record of delivering results. In this role, you will manage and grow established accounts while hunting for new business opportunities across a range of industries. You will create customized marketing solutions using our full suite of offerings-from the trusted power of broadcast television to cutting-edge digital advertising tools, including digital video, targeted display, social, and search.

  • Full-time Sales role on a high-performing sales team committed to excellence and collaboration.
  • Achieve and surpass revenue targets while maintaining accurate forecasting and reporting.
  • Clearly communicate the value of WOOD TV8's integrated marketing solutions, schedule client meetings, collaborate on proposals, and present strategic recommendations.
  • Proactively develop and maintain a strong pipeline of prospective clients using a wide range of resources and research tools.
  • Engage potential clients through strategic outreach efforts, including phone calls, emails, LinkedIn networking, and in-person meetings.
  • Meet or exceed weekly, monthly, and quarterly activities and performance metrics.
  • Strengthen and grow existing partnerships through thoughtful insights, campaign optimization, and excellent customer service.
  • Support station and corporate initiatives and contribute to overall success by performing additional duties as assigned.
  • College degree preferred.
  • 3-5+ years of experience in media or professional sales, with a passion for customer-based solutions.
  • Proven ability to develop new business opportunities across both linear and non-linear platforms.
  • Comfortable reaching out to and engaging directly with business owners, proprietors, and community leaders.
  • Strong organizational, writing, proposal building, and presentation skills.
  • Energetic self-starter, team-oriented, and focused on maintaining positive momentum.
  • Quick adaptation of new tools, technology, and processes.
  • Quick thinker, able to ask and answer questions with ease.
  • Must have a valid driver's license and good driving record.
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