ESPN Madison Account Executive

Good Karma Broadcasting,•Madison, WI

16h

About The Position

ESPN Madison is seeking an Account Executive (Marketing Consultant) to join our sales team to help drive revenue and create customized solutions for potential advertising partners. Madison, frequently named the nation’s best college sports town, was Good Karma Brands’ second market. ESPN Madison is the best place for local and national sports talk, and features signature events such as ESPN Wisconsin College GameDay to bring fans and marketing partners together year after year. We are now looking for an Account Executive (Marketing Consultant) to help lead our team into the future. GKB is a media and marketing company with expertise in leveraging the power of national and local sports and news to build brands and connect with fans through audio, video, digital and events. With offices throughout the country and our home office in Milwaukee, Wisconsin, GKB’s team includes over 550 teammates and is recognized as a “Best Place to Work” by Front Office Sports, Sports Business Journal, and USA TODAY. Take a look at Good Karma Brands here [https://youtu.be/Q0vF_W7Q_cY]. The primary role of the Marketing Consultant is to develop long-term relationships with area businesses and agencies by creating and selling successful, customized marketing solutions utilizing Good Karma Brands Madison assets. Marketing Consultants are responsible for partnership development, including prospecting new business and account retention. This will require a thorough knowledge of the Madison market and state of Wisconsin, as well as the solutions/services we provide. Those opportunities include: 100.5 ESPN (Madison), 94.5 ESPN (Milwaukee), 1430 ESPN (Beaver Dam), ESPN’s digital assets (ESPN Livestreaming, ESPN.com, ESPN App, and the ESPN Fantasy App), Milwaukee Brewers play-by-play, Wisconsin Volleyball play-by-play, Milwaukee Bucks play-by-play, ESPN Wisconsin app, ESPN Wisconsin Digital Channels, The Tundra Trio hospitality and The Tundra Trio Radio Network.

Requirements

Passion for sales and service.
Goal oriented and creative self-starter with an entrepreneurial spirit.
Personal sense of responsibility and accountability.
Passion to be a part of a team and the ability to work independently.
Strong organizational and time management skills.
Excellent written and verbal skills.
Ability to thrive in a fast-paced work environment - a multi-tasker.
Willingness to accept and provide feedback.
With this career, you are required to hold a valid driver’s license.

Nice To Haves

Familiarity in CRM tools such as Salesforce and Microsoft Office; Word, PowerPoint, Excel.
Understand and leverage AI tools and technologies to drive innovation, improve workflows, and create impactful solutions
Strong network and relationships within the Madison community.

Responsibilities

Identify, uncover, and develop partnership opportunities.
Develop relationships with area businesses and decision makers.
Develop and maintain thorough knowledge of the complete portfolio of Good Karma Brands’ assets and create successful, customized multi-channel marketing solutions.
Continually educate yourself on media and new trends in the industry.
Network with local businesses to expand your sphere of influence in the market.
Ability to uncover marketing objectives and create solutions to solve those objectives.
Ability to sell at all levels including C-Level positions.
Prospect and Schedule first appointments through cold calling, emailing, and other new business outreach tactics.
Other assigned tasks
Be a Good Karma Brands ambassador by adhering to the GKB core values: Listen, Be Honest, Follow Through, Work Hard, Teamwork, and Over Deliver.

Benefits

health, dental and vision insurance
Life Insurance
STD
LTD
401(k) Plan
Dependent Care
paid parental leave
opportunities for salary growth increase with skills and responsibilities and meeting targeted goals

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