Account Executive

MediaCo Holding IncAtlanta, GA
6hOnsite

About The Position

MediaCo Holding Inc. is a diverse-owned , multi-platform media company serving multicultural audiences across the U.S. Through its influential brands-including Estrella TV, Estrella News, HOT 97, WBLS, Que Buena Los Angeles and the Don Cheto Network-MediaCo reaches over 20 million people monthly via television, radio, digital, and streaming platforms. Its content spans music, news, and entertainment across major local and national markets. We are looking for an experienced sales professional to develop and drive revenue growth to new and existing clients across our linear and digital platforms, including TV, OTT/CTV, streaming channels, social media, and outdoor. Responsibilities include soliciting new business through prospecting and cold calling, managing and growing existing assigned accounts, identifying clients’ advertising needs and developing and presenting customized media solutions to meet those needs. As an integral revenue driver in Atlanta you are held accountable for achieving sales budgets and maintaining proper payment schedules from clients on accounts.

Requirements

  • Relationship builder with an engaging and energetic personality and desire to contribute to the team and win.
  • Goal driven and self-motivated individual that challenges self to exceed targets.
  • Strong marketing, presentation and closing skills.
  • Demonstrated ability to develop and execute successful sales strategies.
  • Excellent written, verbal, communication and interpersonal skills.
  • Minimum 3+ years experience in sales, preferably in media sales.
  • Ability to multi-task and work in a high pressured, fast paced environment with tight deadlines.
  • Bachelor’s degree preferred.
  • Working knowledge of Microsoft Office Applications including Excel, Word, Power Point and Outlook. Knowledge of broadcast applications such as Wide Orbit Sales System, Media Radar, Matrix Sales Center preferred.
  • Must be willing to work in Atlanta ,GA (No Relocations)
  • Must be willing to undergo a pre-employment background investigation.
  • Must have legal authorization to work in the United States.
  • Must possess valid GA DMV license & Insurance, good driving record.
  • Must be 18 years or older.

Responsibilities

  • Prospect, develop and maintain new and existing accounts to sell media solutions.
  • Develop sales and promotions plans, literature and adverting proposals for clients.
  • Use of a consultative sales approach to drive MediaCo’s value proposition to clients.
  • Use ratings knowledge and qualitative research data to create marketing presentations that sell value to our customers and positions our stations against competition.
  • Provide information to sales management to ensure generation of tracking reports regarding pending deals, forecasts, advertiser, contact and prospect lists.
  • Work with internal departments to manage account stewardship across Traffic, Production, Promotions, and other processes.
  • Actively participate and provide competitive updates during Sales meetings, attend training sessions and client remote meetings.
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