About The Position

Inovar Packaging Group is seeking a highly motivated and experienced Sales Representative - Labels & Flexible Packaging to drive growth and expand our customer base. This role is ideal for a proven sales professional with a strong background in pressure-sensitive labels, shrink sleeves, roll-fed labels, and flexible packaging. As an Account Executive, you will identify opportunities in the market that help commercialize and secure our customers' products. This role requires a passion for helping and serving customers, a creative problem-solving mindset, and a willingness to ask the right questions and truly listen to uncover customers' current and future needs. The ideal candidate has a demonstrated track record of selling these products, an established network within the industry, and the ability to develop and maintain long-term customer relationships. Success in this role requires a deep understanding of label printing technologies, substrates, adhesives, and application methods, as well as a passion for delivering innovative packaging solutions. If you have industry-specific sales experience and are ready to leverage your expertise to drive results, we want to hear from you!

Requirements

  • A passion for creative problem-solving and a customer-first mindset are essential.
  • 4+ years of direct sales experience in pressure-sensitive labels, shrink sleeves, roll-fed labels, flexible packaging, reclosure, and lidding solutions.
  • Thorough understanding of label printing technologies, substrates, adhesives, and application methods.
  • Proven ability to develop and execute sales strategies, achieve revenue targets, and grow market share.
  • Ability to analyze customer needs and provide tailored packaging solutions.
  • Ability to build and maintain long-term relationships with brand owners, converters, and manufacturers.
  • Excellent negotiation, communication, and presentation skills.
  • Strong understanding of packaging regulations, compliance standards, and sustainability trends in labeling.
  • Proficiency in CRM tools, Microsoft Office Suite (Excel, Word, PowerPoint), and sales forecasting tools.
  • Ability to travel as needed to meet clients, attend industry events, and visit production facilities.

Nice To Haves

  • Bachelor's degree in Business, Marketing, Packaging Engineering, or a related field preferred.
  • Existing network of industry contacts in food, beverage, personal care, pharmaceuticals, or industrial labeling.

Responsibilities

  • Business Development & Client Management: Develop and maintain strong relationships with new and existing clients, ensuring customer satisfaction and long-term partnerships.
  • Prospecting & Market Expansion: Identify and engage potential customers through networking, referrals, industry events, and cold calling to expand market reach.
  • Sales Strategy & Execution: Develop and implement sales strategies for an assigned region, focusing on pressure-sensitive labels, shrink sleeves, roll-fed labels, flexible packaging.
  • Consultative Sales Approach: Apply industry expertise to assess customer needs and recommend customized packaging solutions that enhance product appeal and performance.
  • Product Knowledge & Education: Provide clients with detailed information about label materials, printing technologies, adhesives, and application processes to guide purchasing decisions.
  • Proposal & Contract Negotiation: Prepare quotes, credit terms, and bid specifications; negotiate pricing, contract terms, and service agreements to close deals successfully.
  • Order Management & Coordination: Collaborate with internal teams, including purchasing, production, and logistics, to ensure orders are processed efficiently and delivered on time.
  • Market & Industry Awareness: Stay informed about industry trends, competitors, and customer needs to proactively position Inovar as a trusted partner.
  • Reporting & Performance Tracking: Maintain accurate records of sales activity, pipeline development, and customer interactions within CRM systems.
  • Other Responsibilities: Perform additional duties as assigned to support business growth and customer satisfaction.

Benefits

  • Competitive pay and a bonus program
  • Comprehensive benefits package, including medical, dental, vision, life insurance, short/long-term disability
  • 401(k) Retirement Plan with generous company match
  • Paid Time Off (PTO)
  • Growth opportunities within a rapidly expanding company

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Industry

Professional, Scientific, and Technical Services

Number of Employees

101-250 employees

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