Account Executive

Nexstar Media Group Inc.•Los Angeles, CA

64d•$70,000•Onsite

About The Position

The Sales Account Executive generates advertising revenue primarily through developing new prospects and selling potential clients the merits of KTLA's digital/linear advertising. Experience in digital marketing (omni channel multi-platform), with a focus on Video, Display, social media, or email marketing (typically 1-3 years). Sell digital TV advertising products across OTT, CTV, Amazon DSP, streaming platforms, and programmatic inventory. Experience with digital analytics tools like Google Analytics, Facebook Ads Manager, and other marketing platforms. Create customized advertising solutions including display, video, branded content, sponsorships, and station integrations. Collaborate with sales support, marketing, and creative teams to develop effective campaigns that deliver measurable results. Monitor campaign performance, provide clients with reporting and insights, and optimize campaigns to ensure success. Proactively identifies and develops multi-platform new business opportunities. Support/advise customers in specific types of advertising and how we can help promote their products or services in the most effective way possible. Prepares and delivers sales presentations to clients.

Requirements

Digital marketing expertise (OTT, Display, social media, email marketing & Amazon DSP)
Excellent communication and presentation skills
Strong analytical and problem-solving skills
Project management and organizational skills
Bachelor's degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Minimum one year's experience in sales, preferably in the media field
Valid driver's license with an acceptable driving record
Solution oriented

Nice To Haves

Experience with Freewheel and Google ad manager a plus

Responsibilities

Develop new prospects and sell potential clients the merits of KTLA's digital/linear advertising
Sell digital TV advertising products across OTT, CTV, Amazon DSP, streaming platforms, and programmatic inventory
Create customized advertising solutions including display, video, branded content, sponsorships, and station integrations
Collaborate with sales support, marketing, and creative teams to develop effective campaigns that deliver measurable results
Monitor campaign performance, provide clients with reporting and insights, and optimize campaigns to ensure success
Proactively identifies and develops multi-platform new business opportunities
Support/advise customers in specific types of advertising and how we can help promote their products or services in the most effective way possible
Prepares and delivers sales presentations to clients

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