Account Executive

USA TODAY Co. • Erie, PA

16h • Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. LocaliQ | USA TODAY NETWORK is recruiting for an Account Executive. This virtual role, requiring some travel within an assigned region, offers a great opportunity to join one of the top digital marketing companies and the largest local media company in the U.S. Account Executives at LocaliQ build relationships with local and regional businesses to help them with their advertising and digital marketing plans, creating marketing strategies that drive results. The company provides an excellent support infrastructure, including a full-service, internal digital agency, tools for data and insights, a winning work culture, a weekday work schedule, generous time off, and career growth opportunities. The ideal candidate is results-driven, competitive, money motivated, and excels at building new client relationships.

Requirements

• Proficiency in Digital Marketing
• 1+ years of experience in high acquisition, consultative B2B Sales role
• College degree or acceptable equivalent of education and work experience
• A problem solver who thrives on challenges and can simplify complex issues
• Possesses a competitive nature and a collaborative team spirit
• Excellent communication and presentation skills
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook
• Valid driver's license
• Reliable transportation
• Minimum liability insurance as required by law

Nice To Haves

• Google AdWords, Analytics certifications

Responsibilities

• Build relationships with local businesses to help them with their advertising and digital marketing plans
• Partner with clients to provide solutions including Website, SEO, Local Listings, Reputation & social media
• Drive Awareness & Leads through Search Engine Marketing, Social, Display, Video, and Mobile Advertising
• Grow Audience and Connect through Brand Content Solutions, Social Media Marketing
• Manage Leads and Customers using Lead Alert, Engagement and Tracking Tools
• Provide insights through Reporting, Mobile Tools, Insight Solutions
• Work with Emerging technology such as Virtual and Augmented Reality
• Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions
• Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors
• Help businesses maximize their online presence with a custom approach to digital marketing
• Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital
• Pursue and close new business and revenue streams
• Retain, manage, and grow clients in the ever-changing digital landscape
• Work within a team to manage the client relationship and retain and build account revenue
• Identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper
• Articulate and present our suite of products to business decision makers
• Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in-person
• Conduct face-to-face customer meetings, presentations, proposals and demonstrations
• Manage a specified sales pipeline and develop a strategy for long-term sustained success
• Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns
• Utilize CRM (Salesforce) effectively and efficiently recording all sales activity

Benefits

• Uncapped Earnings Potential
• Unparalleled digital and marketing training for continuous learning
• Intensive 4-week onboarding for new hires
• Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more
• Generous MTO Time off package including Company Paid Holidays
• Energized and passionate team with a fun and flexible workplace

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level