Account Executive, WPTV

The E.W. Scripps Company•West Palm Beach, FL

54d•Onsite

About The Position

Help Local Businesses Thrive at Scripps! WPTV, a NBC affiliate in West Palm Beach, is seeking an Account Executive. As an Account Executive, you’ll be the ultimate growth engine for local businesses! Your mission? To help them tap into a world of opportunities with powerful, multi-platform advertising solutions. From Over The Top (OTT) video to SEO/SEM, social media, digital displays, e-mail targeting, and even broadcast TV, you’ll be offering a full toolbox of marketing magic that drives measurable success. WHAT YOU'LL DO: Unleash Advertising Success: You’ll be selling game-changing advertising solutions to local and regional businesses, as well as advertising agencies—bringing their brand to the next level. Custom Solutions for Maximum Impact: Using the Scripps Sales Process (SSP), you’ll dive deep into customer needs, craft tailored advertising strategies, and deliver impressive ROI. More Than TV Ads: Yes, you'll sell television commercial airtime, but you’ll also unlock the power of digital marketing by offering innovative strategies to maximize exposure across various platforms. Go-Getter Sales Rockstar: As a self-starter, you'll independently hunt down new opportunities, secure appointments, assess client needs, and close deals that grow the business from traditional and non-traditional advertisers. Negotiate Like a Pro: Using data, trends, and your killer negotiation skills, you’ll maximize revenue and deliver customized, winning solutions for your clients. Trusted Advisor & Client Relationship Guru: You’ll build deep relationships with clients, providing top-tier service and turning those connections into long-lasting partnerships. Plus, you'll score additional business from referrals! Client Services Champion: From media avail negotiations to campaign execution, presentation prep, copywriting, credit applications, and revenue collection, you’ll be the go-to point of contact for your clients’ needs. Manage Your Sales Funnel Like a Boss: Proactively keep your finger on the pulse with CRM systems, track key metrics, and hit your sales goals with precision. Creative Collaborator: Contribute your ideas to campaigns by working directly with clients—helping craft stories, visuals, and even assist in production. Build Relationships & Have Fun: Keep your client connections strong (maybe even over a fun lunch or happy hour!) to make sure they keep coming back for more Administrative Pro: Stay on top of all the little details—keep CRM updated, resolve any media issues, track account info, and communicate with leadership to stay on track with all your accounts. Other Cool Tasks: You’ll be flexing your problem-solving muscles for a variety of tasks as they arise.

Requirements

A BS/BA in a related field is preferred (but if you have the experience, that works too!).
2+ years of sales success will make you a rockstar in this role.

Nice To Haves

Driven & Goal-Oriented: You love hitting targets and setting new ones.
Creative & Innovative: Thinking outside the box is your superpower.
Powerful Sales Skills: Whether it’s influencing, upselling, or negotiating, you’ve got the touch.
Teamwork Makes the Dream Work: You collaborate like a pro, making everyone around you better.
Data-Driven: You’re a wizard with research, translating data into high-impact marketing proposals.
Outstanding Communication: Whether you’re speaking to a small group or presenting to a large audience, you’ll captivate and engage.
Organized & Efficient: You’ll manage your time like a pro, prioritizing with ease.
Tech Savvy: Comfortable with Microsoft Office (Word, Excel, PowerPoint), and Google Office (Sheets, Docs, Slides). Virtual communication platforms like Zoom, Skype, WebEx, or MS Teams? You’re a whiz!
Driving: You’ll need a valid driver’s license, a clean driving record, and proof of insurance to visit clients and bring the business to life.

Responsibilities

Unleash Advertising Success: You’ll be selling game-changing advertising solutions to local and regional businesses, as well as advertising agencies—bringing their brand to the next level.
Custom Solutions for Maximum Impact: Using the Scripps Sales Process (SSP), you’ll dive deep into customer needs, craft tailored advertising strategies, and deliver impressive ROI.
More Than TV Ads: Yes, you'll sell television commercial airtime, but you’ll also unlock the power of digital marketing by offering innovative strategies to maximize exposure across various platforms.
Go-Getter Sales Rockstar: As a self-starter, you'll independently hunt down new opportunities, secure appointments, assess client needs, and close deals that grow the business from traditional and non-traditional advertisers.
Negotiate Like a Pro: Using data, trends, and your killer negotiation skills, you’ll maximize revenue and deliver customized, winning solutions for your clients.
Trusted Advisor & Client Relationship Guru: You’ll build deep relationships with clients, providing top-tier service and turning those connections into long-lasting partnerships. Plus, you'll score additional business from referrals!
Client Services Champion: From media avail negotiations to campaign execution, presentation prep, copywriting, credit applications, and revenue collection, you’ll be the go-to point of contact for your clients’ needs.
Manage Your Sales Funnel Like a Boss: Proactively keep your finger on the pulse with CRM systems, track key metrics, and hit your sales goals with precision.
Creative Collaborator: Contribute your ideas to campaigns by working directly with clients—helping craft stories, visuals, and even assist in production.
Build Relationships & Have Fun: Keep your client connections strong (maybe even over a fun lunch or happy hour!) to make sure they keep coming back for more
Administrative Pro: Stay on top of all the little details—keep CRM updated, resolve any media issues, track account info, and communicate with leadership to stay on track with all your accounts.
Other Cool Tasks: You’ll be flexing your problem-solving muscles for a variety of tasks as they arise.

Benefits

Extensive Scripps Sales Process training
Uncapped sales commission
Monthly allowance for mileage and cell phone
A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.
More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

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