Account Executive - WTVR

KSHB / KMCI / The EW Scripps Company • Richmond, VA

4d • Hybrid

About The Position

Are you a sales professional who thrives on helping local businesses grow? WTVR in Richmond, VA is seeking an Account Executive, who will serve as a trusted advisor to businesses throughout our community. In this role, you'll connect local and regional businesses with compelling multi-platform advertising solutions that drive real results. From Over The Top (OTT) video and search strategies (SEO/SEM) to social media, digital display, e-mail targeting, and broadcast television, you'll offer a full array of advertising options that help your clients reach their customers and achieve their goals.

Requirements

• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
• Highly self-motivated and goal focused
• Highly creative and innovative thinker
• Strong influencing, selling, and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, Zoom or MS Teams etc.)

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
• In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications, and collection of revenue due.
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.
• Perform other duties as assigned.

Benefits

• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• Extensive Scripps Sales Process training
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program.
• More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees