Account Executive

Forrester ResearchCambridge, MA
$64,000 - $96,000

About The Position

At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future. About This Role: Forrester’s Account Executive is a highly motivated sales professional with passion for building relationships and delivering value to clients. Our ideal candidate possesses a curious and entrepreneurial mindset to help expand our existing account base of Fortune-class companies. This individual engages with senior leaders and executives using a transparent, repeatable consultative sales process and creative prospecting — leveraging tools like social media, industry events, and personal connections — to achieve impactful outcomes. This role requires working closely with top executives and their teams, gaining a deep understanding of their challenges and demonstrating how Forrester can support their mission. Success in this position entails the ability to build trust, foster relationships, and communicate effectively. With an assigned quota, you’ll find and close new business within your assigned territory. This will mean developing a territory strategy that balances both proactive and reactive lead generation that’ll ultimately lead to numerous weekly meetings. You will be able to understand trends, best practices, and strategies for your prospective accounts within marketing and technology functions.

Requirements

  • A bachelor’s degree is preferred.
  • At least two years of relevant/consultative sales experience.
  • The ability and willingness to make cold calls and book meetings.
  • Previous experience in a similar role, specifically with new-business development, achieving quota goals, and managing personal sales strategies.
  • Effective presentation, organization, and time management skills.
  • A fast-learning team player who is at ease with technology.
  • Excellent verbal and written communication skills.

Nice To Haves

  • History of selling business services to C-level professionals in a highly competitive market is an advantage.
  • A proven track record of prospecting and selling technology and service providers.

Responsibilities

  • Prospect and close appropriate new business prospects from a list based on a specific geography or vertical industry.
  • Sell primarily to senior management (director, C-level) at prospect accounts.
  • Maintain the minimum weekly/daily metrics, and ensure quota is met.
  • Produce accurate and timely forecasts.
  • Develop a complete understanding of all our product offerings.
  • Understand the changing business and technology issues that our potential clients face.
  • Work with vertical and horizontal research teams to better understand the Forrester value proposition for our prospects.
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