Account Executive, Technology

Burson Cohn & Wolfe-posted 8 months ago

$35,000 - $75,000/Yr

Full-time • Entry Level

Los Angeles, CA

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Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. The stakes in tech storytelling today are higher than ever. Gone are the days of technology simply 'saving the world.' The double-edged sword of today's technologies creates as much reputational risk as reward across diverse stakeholder groups. As an Account Executive on our growing US Technology team, you'll play a key role in executing impactful integrated communications strategies and programs for both established brands and disruptive startups. We're looking for a strategic and creative individual with a deep curiosity and understanding of the technology landscape and a passion for media relations.

Manage day-to-day client activities, engaging with client contacts, vendors and internal teams for assigned projects and ensuring timely execution of program elements.
Contribute to the development and implementation of integrated communications programs, including media relations, thought leadership, creative campaigns and product launches, in collaboration with account leads.
Establish media contacts in the technology industry, pitching and tailoring stories to targeted media and securing impactful coverage for clients.
Conduct research and analysis of industry trends to develop story angles and identify proactive storytelling opportunities that position clients as thought leaders.
Draft a wide range of high-quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills.
Contribute to program development for clients, participating in brainstorming sessions and presenting strategic recommendations.
Serve as a mentor to junior team members' work on assigned accounts, providing constructive feedback and encouragement to ensure high-quality work output for clients.

1-2 years of experience working in a client-facing role in public relations, with a strong focus on the technology industry.
A genuine passion for either/both consumer or enterprise technology and ability to 'geek out.'
Previous media relations experience with technology media, including developing media lists and tailoring pitches and outreach to relevant journalists.
Past integrated communications experience working with clients in at least two of the following fields: consumer technology, enterprise infrastructure and applications, AI, semiconductors, SaaS, or emerging technologies (e.g. robotics, quantum computing).
Excellent written and verbal communication skills, with a keen eye for detail, allowing you to craft compelling narratives and deliver impactful presentations.
A proactive and self-motivated approach, demonstrating confidence and a strong presence when interacting with clients and colleagues.
A highly collaborative spirit and experience and passion for mentoring and guiding junior team members, fostering a positive and supportive team environment.
Highly organized, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Strong strategic thinking and problem-solving abilities.

Professional development opportunities
Mentorship programs with industry leaders
A vibrant and inclusive company culture fostering collaboration and innovation
Packages designed to reward and retain top talent

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