Account Executive - Media & Entertainment

Discord•Los Angeles, CA

9h•$320,000 - $360,000•Onsite

About The Position

Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games. We are seeking an experienced Account Executive to join our Media & Entertainment vertical within Discord's Advertising Solutions (Quests) organization. This role is perfect for someone passionate about the entertainment industry and eager to help entertainment marketers leverage innovative products to engage a highly coveted audience. This is a global role where you will work in a dynamic environment to build and grow a fast-expanding business line at Discord. You will harness your prior experience in advertising/media/marketing spaces and bring a combination of strategic business thinking, industry relationships, product insights, and an ability to build a significant, recurring book of business with clients.

Requirements

6+ years of experience as an Account Executive in direct ad sales, media buying, or digital advertising, with a focus on the entertainment industry
Proven track record of meeting or exceeding account and revenue goals
Established relationships with the largest entertainment companies in the world
Experience in managing entertainment clients throughout the funnel with a deep understanding of their challenges and objectives, particularly around theatrical releases, streaming content, and tune-in campaigns
Experience in building relationships with top marketing decision-makers in the entertainment industry and their agencies
Creative and strategic thinking abilities to develop innovative campaign concepts that serve as differentiators in competitive RFP processes
Ability to analyze data and identify insights to assess campaign performance, leverage measurement tools (e.g., brand lift, tune-in metrics), and demonstrate value to clients
Ability to proactively troubleshoot and problem-solve quickly and through the proper escalation channels
Experience with marketing and ad technology ecosystem including ability to collect and convey product needs as well as working cross-functionally to diagnose and solve technical problems for clients
Experience in negotiating and structuring standard and non-standard ad-buying agreements, including multi-title bundles and endeavor agreements
Willingness to travel as 20-30% of job duties, including attendance at industry events and client meetings
This position is US-based only. We are seeking candidates located in the Los Angeles Area, or who are willing to relocate to the Los Angeles Area.

Responsibilities

Identify and address clients' marketing needs
Develop tailored solutions and proposals that deliver value to entertainment industry clients
Leverage Discord Quests to create multi-phase campaign strategies that maximize client ROI
Prospect and source media buying opportunities with film studios, streaming platforms, television networks, and their media agencies
Build and deepen relationships within the entertainment industry with stakeholders & key decision makers at the brand direct and agency levels
Develop and pitch multi-title, multi-phase campaign strategies (e.g., trailer 1 → trailer 2 → release → streaming) to increase deal size and client success
Negotiate and close deals to meet revenue and account goals, with focus on bundled Quest offerings
Help clients achieve business and marketing goals using Discord's Quest solutions
Deploy effective and repeatable sales strategies
Apply an account planning process to prioritize accounts, grow revenue, educate clients, lead strategic client conversations, and navigate complex relationships
Create and convey compelling sales presentations and proposals utilizing internal and external data
Drive insights from campaign performance data and measurement tools to demonstrate ROI and secure follow-on business
Become an expert in Discord solutions and adapt recommendations to suit varying entertainment client needs
Master Quests and emerging advertising products
Bring creative concepting skills to RFP responses, developing innovative campaign ideas that differentiate Discord's offering
Consult with clients and contribute to marketing and media plans that enable them to reach their target audiences on Discord
Demonstrate expertise around the gaming, media, and marketing spaces
Represent Discord at key industry events and festivals (e.g., CinemaCon, Sundance, SXSW, Comic-Con, Cannes)
Build relationships during critical budget allocation cycles
Share insights to clients, within Discord, and in industry forums
Collaborate cross-functionally to drive product innovation
Provide product feedback and feature requests to influence Discord's advertising roadmap
Work with Revenue Operations, Product Marketing, Data Science, and Product teams to deliver exceptional client outcomes
Analyze data and identify insights to assess campaign performance and inform product improvements