Account Executive

USA TODAY Co.•Des Moines, IA

1d•Hybrid

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. They aim to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through their trusted brands, including the USA TODAY NETWORK (comprised of USA TODAY and local media organizations) and Newsquest (operating in the United Kingdom), they provide essential journalism, local content, and digital experiences. Their digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. LocaliQ | USA TODAY NETWORK is recruiting for an Account Executive to build relationships with local businesses and assist them with their advertising and digital marketing plans. This role offers an opportunity to join a top digital marketing company and the largest local media company in the U.S., working with local and regional businesses to create marketing strategies that drive results. The company provides an excellent support infrastructure, including a full-service internal digital agency, tools for data and insights, a winning work culture, a weekday work schedule, generous time off, and career growth opportunities for high performers. The ideal candidate excels at building new client relationships, is results-driven, competitive, and money-motivated.

Requirements

1+ years of experience in high acquisition, consultative B2B Sales role
College degree or acceptable equivalent of education and work experience
A problem solver who thrives on challenges and can simplify complex issues
Possesses a competitive nature and a collaborative team spirit
Excellent communication and presentation skills
Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook
Valid driver's license
Reliable transportation
Minimum liability insurance as required by law

Nice To Haves

Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required)

Responsibilities

Partner with clients to provide solutions to build their presence: Website, SEO, Local Listings, Reputation & social media
Partner with clients to provide solutions to drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising
Partner with clients to provide solutions to grow Audience and Connect: Brand Content Solutions, Social Media Marketing
Partner with clients to provide solutions to manage Leads and Customers: Lead Alert, Engagement and Tracking Tools
Partner with clients to provide solutions to know What Works: Reporting, Mobile Tools, Insight Solutions
Partner with clients to provide solutions for Emerging technology such as Virtual and Augmented Reality
Be equipped with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to your customers
Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions
Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors
Help businesses maximize their online presence with a custom approach to digital marketing
Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital
Pursue and close new business and revenue streams
Retain, manage, and grow clients in the ever-changing digital landscape
Work within a team to manage the client relationship and retain and build account revenue
Identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper
Articulate and present our suite of products to business decision makers
Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in-person
Conduct face-to-face customer meetings, presentations, proposals and demonstrations
Manage a specified sales pipeline and develop a strategy for long-term sustained success
Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns
Utilize CRM (Salesforce) effectively and efficiently recording all sales activity