Account Director- Digital Agency

Lamark Media • Highland Beach, FL

48d

About The Position

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark's methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success. The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers. Title: Account Director We are looking for a skilled Account Director who drives client strategy, oversees account growth, and manages a portfolio of existing clients with support from an Account Manager. This role involves establishing and leading client sessions, defining marketing initiatives, and ensuring the delivery of high-quality, KPI-driven campaigns. The Account Director also identifies growth opportunities, builds strong client relationships, and develops strategic account plans to foster organic growth. The position requires a deep understanding of digital, creative, and content strategies to provide clients with innovative and impactful solutions.

Requirements

• 6+ years of professional experience of account management and client service experience, with agency-side experience preferred.
• Foundational Knowledge of Digital Marketing : Basic understanding of how Lead Generation and Ecommerce campaigns work, especially campaigns utilizing such digital marketing channels as Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and Lifecycle.
• Cross-Functional Collaboration : Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
• Presentation & Communication Skills : Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
• Attention to Detail : Highly organized, reliable, responsible, self-driven, and extremely detail oriented to keep clients, team members and projects on task and on time.

Nice To Haves

• Data-Driven Decision Making : Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).
• Analytics & Reporting : Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns.
• Campaign Performance Analysis : Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics.
• Brand Voice & Messaging : Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.
• Proven experience with any project management software (ex: Adobe Workfront), with willingness to learn Lamark's system and related programs.

Responsibilities

• Establish, attend, and lead regular client sessions, including the involvement of cross-agency teams.
• Demonstrated knowledge of digital, media, content, creative, and strategy.
• Define strategic and marketing initiatives to advance the client's brands and business with annual goals of 20% organic growth.
• Establish and maintain an understanding of the client's business and category.
• Identify and capture new growth opportunities and anticipate or listen for client needs.
• Understand and work within the monthly hours' budget for each client.
• Define and ensure delivery on client scope of work both internally and externally.
• Monitor client project progress and performance delivery.
• Understand and ensure all client KPIs are documented and delivered upon.
• Facilitate all client-facing work-product (presentations, documents, and creative work) while making improvement recommendations.
• Draft creative brief(s), then gain team and client buy-in.
• Draft campaign briefs for new campaigns.
• Prepare presentations, including quarterly business reviews and new project pitches, and other background materials needed for regular client meetings; solicit appropriate input from peers and leadership as needed.
• Understand what motivates your client personally, professionally, and institutionally.
• Own client relationships, work to contribute strategic value beyond day-to-day campaign tactics and drive the strategic communications roadmap for clients.
• Identify opportunities for growth and expansion of the relationship.
• Develop account plans and work with internal teams to deliver those plans.
• In combination with others, consistently cultivate a portfolio of new business efforts.
• Educate clients on new offerings and trends that could impact their business.
• Oversee client-specific projects, in coordination with Coordinator and Account Management, timelines and project deliverables for relevant designated book of business.
• Provide key insight and direction to drive the quality and performance of the project and client portfolio supported.
• Manage project and client profitability.
• Ensure coordination of client/agency team meetings, including project kick-off meetings and periodic update meetings with the client.
• Submit proposals, suggested concepts, and estimated budgets to client for approval.
• Help to coordinate and participate in all internal client-related meetings, keeping on top of client's projects and current status; responsible for related internal follow-up.
• Work closely with internal departments to monitor and direct as necessary the day-to-day project flow; provide clear and timely direction to all other agency departments: team meetings, creative briefs, task/status reports, planning documents, or similar communication vehicles.
• Conduct competitive intelligence research.
• Support billing and financial reconciliation activities, including monthly revenue recognition and projection.
• Maintain internal client files on company network and update information sharing archive.

Benefits

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you'll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed