Account Director (Travel PR)

Praytell

2d•$110,000 - $125,000•Remote

About The Position

Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling, unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people… well, give a sh!t. We partner with brands to create timely, integrated and headline-worthy campaigns across social, earned, digital, experiential and emerging platforms, all rooted in smart strategy, creative excellence and a deep understanding of what’s resonating right now. We’ve been doing this for just over a decade and have picked up some pretty cool awards along the way, including PRWeek’s Best Place to Work (8x and counting), Agency of the Year and even a few your mom might recognize - even if she doesn’t fully get what you do for a living. Our work is collaborative, fast-moving and driven by curiosity, grounded in how we show up for our clients and for one another. If you’re looking to join an ambitious, deeply supportive team that’s focused on doing great work with great people and doesn’t take itself too seriously, we’d love to hear from you. Praytell is seeking an Account Director with 7-9 years of experience and deep expertise in the travel and tourism industry - bonus points for big airline experience - ideally within a PR agency setting. This role will lead integrated communications programs across earned, influencer and social, serving as a senior strategic partner to clients and guiding brand storytelling, campaign development and cross-channel initiatives that drive measurable business impact. The Account Director will oversee multiple client relationships and large-scale accounts with substantial budgets, mentor teams and ensure work is executed at the highest level while identifying opportunities for innovation, growth and long-term partnership. This role must be based in the Central or Eastern time zone. The ideal candidate brings strong business acumen, creative thinking and the ability to navigate complex client environments while delivering thoughtful counsel and forward-thinking ideas.

Requirements

7-9 years of experience
Deep expertise in the travel and tourism industry
Strong business acumen
Creative thinking
Ability to navigate complex client environments
Ability to deliver thoughtful counsel and forward-thinking ideas

Nice To Haves

Big airline experience
Experience within a PR agency setting

Responsibilities

Inspire innovation and optimism, providing clear pathways to execution.
Demonstrate advanced intuition for client dynamics, identifying and addressing potential issues with foresight.
Lead by example, prioritizing the success of the team and client over personal gain.
Serve as a trusted advisor by delivering honest feedback and transparent recommendations.
Keep teams and clients focused on solutions, using humor to diffuse tension when needed.
Deepen client relationships through strategic counsel and delivering mutual value over time.
Drive strategic planning and innovation across PR, influencer, and social media campaigns, ensuring clients’ goals are met or exceeded.
Lead financial oversight for multiple accounts, ensuring budgets align with profitability targets and client expectations.
Implement systems to improve team efficiency and ensure high-quality campaign delivery across multiple clients.
Collaborate with leadership to assess staffing needs and contribute to hiring decisions.
Provide formal feedback to team members and lead coaching sessions to build expertise within the team.
Act as a trusted client advisor, leading discussions on campaign strategy, performance, and next steps.
Provide strategic input on high-level materials, ensuring all content reflects the client’s voice and objectives.
Oversee the structure and content of decks for large-scale campaigns, ensuring alignment with strategic goals.
Deliver high-stakes presentations, engaging clients with clear and actionable insights.
Shape the framework for audits, ensuring insights are leveraged for strategic planning across campaigns.
Lead high-level audience analysis, incorporating cultural, category, and competitive insights to inform strategies.
Develop overarching strategies that align with clients’ business objectives, integrating all three disciplines.
Drive strategic ideation around cultural trends, creating campaigns that lead industry conversations.
Approve and enhance creative concepts for seasonal and evergreen media pitches, events, and other earned tactics.
Define the creative vision for talent partnerships, ensuring alignment with broader campaign strategies.
Shape overarching creative strategies for social campaigns, integrating them seamlessly with earned and influencer efforts.
Present innovative, big-picture campaign concepts to clients, positioning the agency as a creative leader.
Shape earned media strategy for clients, ensuring innovative approaches drive measurable results.
Guide cross-functional teams in integrating influencers into broader campaign strategies, with a focus on ROI. Provide oversight for critical activities such as contract development.
Oversee large-scale social initiatives, integrating insights and strategy across paid, earned, and owned media.
Shape the approach to data analysis for client accounts, integrating broader trends.
Lead strategic discussions with clients, positioning data as the foundation for decision-making. Put forth recommendations on tools to leverage for greater program insights (brand lift studies, sales studies, etc)
Present high-level insights and recommendations to senior stakeholders.
Ensure performance metrics align with client objectives and refine KPIs as needed.

Benefits

Salary: $110,000 - $125,000 (This range reflects the minimum and maximum compensation. We typically offer salaries within the 25th to 75th percentiles and cannot exceed the listed maximum. Final offers depend on experience, skills and qualifications.)
Comprehensive health care (Medical, Dental, Vision)
Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company
Traditional and Roth 401(k) options with an annual employer contribution based on company performance
Flexible Time Off (FTO), company holidays and mental health days
Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York
Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service
Employee Assistance Program (EAP) with mental health, family, career, legal and financial support
Paid parental leave and fertility support
Training and team-building programs
Camp Praytell, our company offsite (eligibility based on start date)
Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)
And more!