Account Director, Technology

Burson Cohn & Wolfe • Austin, TX

261d

About The Position

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. The stakes in tech storytelling today are higher than ever. Gone are the days of technology simply 'saving the world.' The double-edged sword of today's technologies creates as much reputational risk as reward across diverse stakeholder groups. As an Account Director on our growing US Technology team, you'll play a key role in crafting and executing impactful reputation communications strategies and programs for both established and challenger brands. We're looking for a strategic and creative individual with a deep curiosity and understanding of the technology landscape and a passion for media relations.

Requirements

• 6+ years' experience working in Tech PR.
• Direct, hands-on experience with clients in at least two sectors: enterprise infrastructure and applications, AI, semiconductors, or emerging technologies.
• A track record with integrated, 360-degree campaigns in the B2B space.
• Experience with industry verticals and customer success storytelling.
• Experience with industry analyst relations is a plus.
• Experience managing company 'owned' events and tech industry events.

Nice To Haves

• A killer network of business and tech media contacts and industry influencers.

Responsibilities

• Provide communications counsel to clients and manage significant client mandates.
• Develop and implement integrated communications strategies and programs, including media relations, thought leadership, and product launches.
• Maintain an active understanding of current affairs and industry issues, marketing objectives, technologies, and products of clients.
• Cultivate and manage relationships with key media contacts and influencers in the technology industry.
• Supervise junior team members' work on assigned accounts, providing guidance and mentorship.
• Oversee and contribute to the development of high-quality written content.
• Develop and manage budgets and assist in tracking key financial levers.
• Identify opportunities for client growth and contribute to generating new business opportunities.

Benefits

• Professional development opportunities.
• Mentorship programs with industry leaders.
• A vibrant and inclusive company culture fostering collaboration and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level