Account Director - Shows

SINE Digital-posted 3 months ago

$101,000 - $122,000/Yr

Full-time • Senior

New York, NY

51-100 employees

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The Account Director will lead the digital strategy and client relationships for a portfolio of touring and theatrical productions, including Broadway, Off-Broadway, and national tours. This role combines strategic leadership with hands-on campaign management, ensuring optimal media performance across all channels. The Account Director will collaborate closely with internal teams to align media strategies with client objectives and oversee the performance of the media team and external vendors.

Own the full digital strategy for assigned accounts
Act as lead client point of contact, understand their goals (ticket sales, awareness, audience development etc.), translate production needs into media strategy and deliverables.
Oversee media plans across channels (search, social, programmatic, etc.), ensuring budgets are allocated efficiently.
Monitor campaign performance and identify opportunities for improvement; proactively make recommendations (creative, targeting, channel mix).
Manage a direct report (Account Manager), by setting clear expectations, giving helpful feedback, and encouraging a positive, collaborative work environment.
Effectively oversee and mentor team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
Provide cross-channel/dotted-line leadership over teams including Media Director, Search Manager, Paid Social Manager, Programmatic Manager, Data & Insights Analyst. Ensure collaboration, alignment and quality delivery.
Own the media budget per account, track spend vs plan, ensure reconciliation of costs, manage any discrepancies. Ensure billing is accurate and delivered on time.
Utilize data and insights to measure success, generate reports, and iterate on strategy.
Work with internal Data & Insights function to develop hypotheses, test, and scale high-impact tactics.
Deeply understand the ticketing environment, audience behavior for live theatre, the seasonal rhythms of the industry, etc. Use that insight to guide strategy.

7-10+ years in digital marketing / agency environment; must have proven track record in leading accounts
Prior experience in live entertainment / performing arts / theatre marketing is highly preferred
Deep experience with Meta (Facebook/Instagram), TikTok, Google Ads, DV360, paid social, programmatic
Familiarity with ticketing platforms (TicketMaster etc.), live event promotion, and analytics (Google Analytics etc.)
Demonstrated ability to manage multiple teams / functions, balancing direct report oversight and cross-functional influence
Strong at building relationships, presenting strategy, negotiating scope/budgets, managing client expectations
Ability to manage up to 5 accounts simultaneously, each with its own campaigns, budget, calendar/touring schedule.

Experience with ticketing platforms such as Telecharge, AudienceView, TicketMaster and Nliven preferred
Passion for live entertainment and performing arts, with familiarity in ticketing and audience engagement trends
Strong vendor management and P&L oversight capabilities.

A competitive salary between $101,000 - $122,000, commensurate with experience
24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas period)
3pm finish on a Friday
Access to 401(K) Retirement Plan
Access to Company subsidised healthcare and dental care
Remote working with equipment allowance
An abundance of free tickets to live events
Structured personal development, a customised training programme and opportunities to attend industry conferences.

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