Account Director, Retail

Viant • New York, NY

77d • $150,000 - $165,000

About The Position

Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work certification and received the Business Intelligence Group's Innovation award for AI Advancements. Viant's Retail business is growing, with enterprise and mid-tier retailers adopting our DSP through agency relationships. We are now seeking an Account Director, Retail to further accelerate our growth in this category by scaling brand-direct demand, expanding agency adoption, and strengthening our position as a leader in targeting and measurement solutions. In this role you will lead the next phase of growth in one of the most complex and high-potential categories in programmatic advertising.

Requirements

• 10+ years of advertising experience and a minimum of 5+ years in collaborating with Retail marketers (brand-direct, agency, or vendor side experience).
• Expertise in Retail marketing, preferably in a brand-direct capacity (will also consider vendor-side and agency experience).
• Deep understanding of programmatic advertising (CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to brands.
• A proven track record of building brand-direct relationships and scaling programmatic adoption.
• Self starter with experience closing large MSAs in adtech, programmatic, or digital media.
• Ability to work cross-functionally with sales, product, business development, and marketing teams.
• Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions.
• Excellent communication and presentation skills, with the ability to evangelize to Viant's leadership in programmatic advertising.

Responsibilities

• Grow and scale Viant's Retail footprint by expanding direct relationships in the Mass Merchant, Grocery, Convenience, and Specialty categories.
• Establish Viant as the premier programmatic solution for the Retail category by evangelizing our DSP differentiators across targeting, measurement, insights, and identity solutions for both RMNs and Retail brand investment.
• Drive greater industry awareness through thought leadership, conference participation, and client education.
• Own and grow brand-direct demand while also supporting the core sales team in driving agency adoption across the Retail category.
• Develop and execute a brand-first strategy that ensures Viant is in the consideration set for DSP adoption across leading Retailers.
• Partner with agency teams to help them navigate the evolving Retail programmatic landscape and ensure Viant is the platform of choice.
• Collaborate with Business Development to identify key data, measurement, and supply partnerships that strengthen Viant's Retail offering.
• Ensure Viant's measurement solutions align with Retail marketing best practices and help clients drive enterprise value for their brands.

Benefits

• Fully paid health insurance
• Paid parental leave
• Unlimited PTO
• Competitive compensation
• Career growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 251-500 employees