Account Director, PR & Communications (Sports & Entertainment)

Praytell-posted 3 months ago

$105,000 - $125,000/Yr

Full-time • Senior

101-250 employees

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We are seeking an experienced Account Director to lead integrated PR programs for high-profile sports and entertainment clients. This role sits at the intersection of account management, strategic thinking, creative execution, and earned media - bringing together culture-driving ideas with business-driving results. Our sports and entertainment clients span categories from retail to food and beverage to lifestyle and beyond. The ideal candidate brings 8+ years of experience, primarily focused on sports and entertainment clients, with a strong preference for those who offer endemic knowledge of soccer, running, motorsports, and golf alongside a broader understanding of the sports landscape. They will have fluency across both traditional and emerging media - from broadcast, print and digital to podcasts, Substacks and newsfluencers - along with proven experience developing and managing brand partnerships with athletes and other talent, and the ability to integrate these channels into holistic, forward-looking strategies. They will also have an appetite for and experience using AI in their day-to-day work - from deep research and workflow optimization to ideation and creative development. In addition, this person must be comfortable managing budgets of all sizes, SOWs, staffing and related processes. With expertise in strategic planning, creative ideation and cross-channel execution, this leader will inspire teams, drive measurable impact and position our clients at the forefront of conversation in sports and culture.

Inspire innovation and optimism, providing clear pathways to execution.
Demonstrate advanced intuition for client dynamics, identifying and addressing potential issues with foresight.
Lead by example, prioritizing the success of the team and client over personal gain.
Serve as a trusted advisor by delivering honest feedback and transparent recommendations.
Keep teams and clients focused on solutions, using humor to diffuse tension when needed.
Deepen client relationships through strategic counsel and delivering mutual value over time.
Drive strategic planning and innovation across PR, influencer, and social media campaigns, ensuring clients’ goals are met or exceeded.
Lead financial oversight for multiple accounts, ensuring budgets align with profitability targets and client expectations.
Implement systems to improve team efficiency and ensure high-quality campaign delivery across multiple clients.
Collaborate with leadership to assess staffing needs and contribute to hiring decisions.
Provide formal feedback to team members and lead coaching sessions to build expertise within the team.
Act as a trusted client advisor, leading discussions on campaign strategy, performance, and next steps.
Provide strategic input on high-level materials, ensuring all content reflects the client’s voice and objectives.
Oversee the structure and content of decks for large-scale campaigns, ensuring alignment with strategic goals.
Deliver high-stakes presentations, engaging clients with clear and actionable insights.
Shape the framework for audits, ensuring insights are leveraged for strategic planning across campaigns.
Lead high-level audience analysis, incorporating cultural, category, and competitive insights to inform strategies.
Develop overarching strategies that align with clients’ business objectives, integrating all three disciplines.
Drive strategic ideation around cultural trends, creating campaigns that lead industry conversations.
Approve and enhance creative concepts for seasonal and evergreen media pitches, events, and other earned tactics.
Define the creative vision for talent partnerships, ensuring alignment with broader campaign strategies.
Shape overarching creative strategies for social campaigns, integrating them seamlessly with earned and influencer efforts.
Present innovative, big-picture campaign concepts to clients, positioning the agency as a creative leader.
Shape earned media strategy for clients, ensuring innovative approaches drive measurable results.
Guide cross-functional teams in integrating influencers into broader campaign strategies, with a focus on ROI.
Oversee large-scale social initiatives, integrating insights and strategy across paid, earned, and owned media.
Shape the approach to data analysis for client accounts, integrating broader trends.
Lead strategic discussions with clients, positioning data as the foundation for decision-making.
Present high-level insights and recommendations to senior stakeholders.
Ensure performance metrics align with client objectives and refine KPIs as needed.

8+ years of experience in account management, specifically with sports and entertainment clients.
Strong knowledge of soccer, running, motorsports, and golf.
Fluency in traditional and emerging media.
Proven experience developing and managing brand partnerships with athletes and other talent.
Experience using AI for research, workflow optimization, ideation, and creative development.
Comfortable managing budgets of all sizes, SOWs, staffing, and related processes.
Expertise in strategic planning, creative ideation, and cross-channel execution.

Salary: $105,000 - $125,000
Comprehensive health care (Medical, Dental, Vision)
Employee Stock Ownership Plan (ESOP)
Traditional and Roth 401(k) options with an annual employer contribution based on company performance
Flexible Time Off (FTO), more than a dozen company holidays and mental health days
Flexible work locations within the US, remote is a-ok!
Flex Fridays for focused work and personal wellbeing
Access to Employee Assistance Program (EAP)
Paid parental leave and fertility support programs
Training and team-building programs and activities
Company offsite events (Camp Praytell)
Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)

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