Account Director (Performance Marketing)

Publicis Groupe • New York, NY

302d • $140,000 - $150,000

About The Position

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service. Saatchi & Saatchi currently maintains a hybrid work policy to work in-office three days per week and remotely the other two days each week. We are seeking a highly experienced and results-driven Performance Account Director to lead the strategic creative development and execution of one of our telecommunications client accounts. This role will be the primary performance driver—responsible for maximizing ROI across digital channels—while also bringing a systems-thinking lens to how we approach client challenges and orchestrate cross-functional solutions. A deep understanding of the telecommunications landscape and client-specific business objectives is crucial. You will lead a dedicated team, and manage a cross functional team and integrate with other capabilities to deliver impactful performance creative. Also, act as the key strategic liaison between the agency team (project management, media, creative) and our telecom clients (internal agency, media and marketing clients) across your projects.

Requirements

• 8-10 years of agency (or related) experience required, driving multiple streams of work concurrently while meeting deadlines and maintaining proper documentation.
• At least 3 years of recent experience in performance marketing with measurable success optimizing digital channels.
• Telco experience preferred, given the complexity and competitive nature of the telecommunications space.
• Ability to clearly articulate desired outcomes and ensure project objectives are met, merchandising past successes to build credibility.
• Track record of translating data-informed insights into actionable strategies—connecting analytics, strategy, creative, and media toward positive outcomes.
• Proven ability to develop insightful strategies and efficiently execute tactical plans in a rapidly evolving marketplace.

Responsibilities

• Serve as the primary strategic lead for assigned telecommunications client, ensuring alignment with their overall marketing goals.
• Develop and present comprehensive performance marketing strategies tailored to client's specific needs and target audiences.
• Maintain a deep understanding of each client's product offerings, service areas, and competitive landscape.
• Oversee the performance of the client business, with a focus on developing creative that will maximize ROI across various digital platforms (Google Ads, Social Media Ads, etc.).
• Conduct in-depth analysis of campaign data to identify trends, insights, and opportunities for optimization.
• Implement advanced A/B testing and experimentation strategies to improve campaign performance.
• Work with media and project management to align creative needs to advertising budgets, ensuring efficient allocation and maximum impact.
• Develop a strong understanding of the telecommunications industry, including broadband, mobile, and related services.
• Stay up-to-date on industry trends, competitive offerings, and regulatory changes.
• Translate technical product information into compelling advertising messages.
• Build and maintain strong relationships with key stakeholders at the client, acting as a trusted advisor.
• Work with analytics to provide regular performance reports, strategic recommendations, and proactive insights to clients.
• Conduct quarterly business reviews to assess campaign performance and identify areas for improvement.
• Lead and mentor dedicated account team members.
• Foster a culture of collaboration, innovation, and continuous improvement within the team.
• Provide ongoing training and development opportunities to enhance team members' skills and knowledge.
• Understand the nuances of clients' regional/local service areas and implement geo-targeted advertising strategies.
• Assist in the creation of localized advertising campaigns.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental leave
• Family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services