Account Director, Influencer
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About The Position
The Account Director, Influencer Strategy is responsible for building social influencer strategies cross-functionally to align strategic efforts and priorities, developing strategic outputs with minimal oversight. This role involves close collaboration with strategy, creative, paid, and larger integrated agency teams to deliver program initiatives. The director will maintain strong connections with talent and management agencies to ensure quality relationships and quick turnarounds. They will spearhead high-profile activations and campaigns for top lifestyle, consumer health, and CPG clients, developing a deep understanding of clients' businesses and target audiences. The director will lead the creation and execution of integrated multi-platform campaigns that drive meaningful results, partnering closely with social platform and digital SMEs to stay at the forefront of technology trends and champion social and digital innovations. Additionally, they will provide expert counsel on social/digital/influencer best practices and serve as a trusted voice on pop culture and social trends for clients. The role includes leading the end-to-end influencer procurement process and playing a lead role in the agency's Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators.
