Account Director, Customer Experience (Strategic Digital Accounts)

Amsive•New York, NY

8d•Hybrid

About The Position

Amsive is hiring an Account Director with prior experience in marketing for clients that have a multi-location footprint or Ecommerce business model, leveraging all marketing channels to generate engagement and revenue, both online and in-store. Experience with retail/ecommerce, casual dining restaurants, healthcare, real estate or similar is a must. We’re looking for an Account Director with a passion for online and offline marketing, a propensity to problem-solve, phenomenal attention to detail, and who displays strong leadership qualities. The candidate should be a self-motivated team player who can manage and prioritize multiple simultaneous projects and provide client-facing proactive communication daily on strategy and project status. This senior-level role will be a leading member of our Customer Experience team and collaborate with internal Customer Intelligence, Creative, SEO, Paid Media, Direct Mail, Email, and Analytics/Data teams. The primary function of the Account Director is to work daily across all agency channels to support client communication, campaign initiatives, KPI achievement, and account success. It is expected that the Account Director will handle the most complex and intricate accounts in Amsive without the need of direct supervision or guidance to successfully and profitably achieve client KPI’s. The Account Director will assist in onboarding new accounts to their assignment, manage existing accounts, and strategize for upsell opportunities. Additionally, the Account Director will be involved in strategy breakout sessions that focus on our full agency services as well as have a full understanding of the omnichannel marketing landscape and full consumer buying cycle for each of the Account Director’s assigned accounts. The Account Director will serve as a forward-thinking account leader who proactively integrates AI and automation into client strategy, reporting, and internal workflows to drive smarter insights, faster execution, and measurable performance gains. This position will act and function in a leadership capacity and lend help, assistance, and training to Customer Experience channel team members as requested.

Requirements

8 years+ experience managing direct marketing or digital marketing programs, with proven results in Paid Media, SEO, and/or social media initiatives.
4 years+ experience in an agency environment preferred.
Demonstrated excellence in building and maintaining profitable client relationships.
Experienced in compiling, documenting, and communicating client requirements to internal stakeholders (in digital marketing, direct mail, or creative services).
Must have experience overseeing implementation or managing and executing multi-channel marketing campaigns as the main client point of contact.
Deep understand and proven track record of successful budget management, forecasting, and profitability oversight
Experience managing, training, and developing a growing group of direct reports; effectively delegating tasks and responsibilities to increase team capacity.
Strong written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment.
Ability to influence others, both with the client and within the internal Amsive organization.
Demonstrated experience leveraging AI tools and emerging technologies to improve efficiency, optimize campaign performance, enhance strategic planning, and streamline cross-functional delivery processes.
Strong grasp and demonstrated application of marketing and communication principles.
Strong project management and organization skills, ability to prioritize and manage multiple projects and inspire trust with team members; experience using Asana preferred.
Strong understanding of applying data and insights for use in audience, channel, and creative testing strategies. This includes but is not limited to the use of predictive modeling and segmentation to optimize both campaign results and a learning agenda.
Advanced knowledge of web analytics and digital marketing tools, including Google Analytics, Google Search Console and Google Ads Keyword Planner (a plus) preferred.
Strong proficiency in Microsoft Office Suite, especially PowerPoint and Excel.
Future-minded individual with a strong desire to contribute to an emerging leader in the omni-channel marketing space.

Responsibilities

Builds empathetic personal relationships with clients and engages in understanding clients’ marketing and business challenges, creating sound marketing program solutions to solve those challenges.
Leads and directs cross-functional teams in building, developing, and delivering omnichannel marketing programs to achieve client’s stated objectives and to ensure partnership satisfaction.
Leverages strong data-driven experience to interpret data and analytics – helping to craft the narrative that illustrates the impact of our programs on the client’s business.
Lead role for client-facing interaction with agency day to day, owner of overall client satisfaction and proactivity of account to drive marketing goals.
Become proficient in company-designated tools for success in project and account management.
Create and proactively manage internal timelines for projects and programs through proactive communication.
Log all resource hours into Amsive designated project management tool daily.
Schedule, organize, and facilitate client campaign initiatives across all agency channels; hold regular internal meetings to effectively guide client conversation to ensure clarity and productivity.
Communicate with clients on a regular basis including weekly or monthly calls to review campaign performance, recommending omnichannel marketing strategies and campaign optimizations to continuously improve results.
Oversee implementation, delivery, and execution of program promise; manage client expectations by providing timing and budget implications of scope change requests.
Facilitate and manage the invoicing process.
Maintain and/or improve account profitability through effective scope management.
Develop cross-channel insights and recommendations to solve larger business problems and improve key performance metrics; organize logistics for, narrative of, and key insights for quarterly and annual business reviews.
Strong understanding of data and data insights to allow for testing strategies in audience identification, channel selection, and creative messaging.
Core responsibility to collaborate and oversee agency standards on key marketing service deliverables for mid to large agency accounts in the form of PowerPoints, POV’s, and performance reports from Excel to dashboard technologies to optimize, retain, or upsell business.
Be curious, with a thirst for learning more about data-centric marketing.