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The ADR role focuses on identifying, engaging, validating, and qualifying buying groups in strategic client accounts. The ADR typically supports a small number of accounts and is tightly aligned with the account managers/directors and other team members responsible for driving more revenue in these accounts, including customer success managers (CSMs) and account executives for existing accounts. The ADRs focus on their activity levels, number of complete meetings with prospects, and number of opportunities generated. Similar to the RDR role, there are three levels of the ADR role, which are defined by the individual's performance, team contribution, and skills development.