Account Based Marketing, Senior Specialist - Industrials

PTC • Boston, MA

35d

About The Position

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. If you think that this opportunity is right for you, we encourage you to apply. We are seeking an experienced ABM Marketing Manager to lead targeted account-based marketing initiatives within the Industrials vertical. This role is ideal for a strategic marketer who knows how to design and execute campaigns that drive measurable impact and can collaborate closely with sales teams to accelerate growth.

Requirements

• 5-10 years of B2B ABM marketing experience, ideally in software; experience in industrial or manufacturing sectors is a plus.
• Proven track record of building and executing successful ABM campaigns with measurable results.
• Expertise in managing large-scale events and digital programs from planning through execution.
• Strong understanding of sales processes and ability to support complex deal cycles.
• Hands-on experience with Salesforce, Eloqua, 6sense, and related reporting tools.
• Exceptional project management skills with the ability to meet tight deadlines.
• Clear and persuasive communicator, capable of influencing both marketing and sales stakeholders.
• Self-driven team player who can work independently and lead initiatives without constant oversight.
• Willingness to travel 25-30% as required

Responsibilities

• Lead ABM Campaigns: Design and execute 1-1 ABM campaigns tailored to key Industrials accounts, leveraging tactics such as events, webinars, direct mail, and digital advertising.
• Partner with Sales: Collaborate with sales teams to understand target accounts and develop marketing strategies that align with their objectives and accelerate deal cycles.
• Drive Awareness and Pipeline: Launch initiatives that engage priority accounts, generate qualified leads, and support progression of opportunities through the funnel.
• Measure and Optimize: Monitor campaign performance, analyze results, and refine strategies to maximize impact. Utilize platforms such as Salesforce, 6sense, and Eloqua for tracking and reporting.
• Manage Budget: Oversee ABM budget allocation, ensuring investments are optimized for growth and ROI.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed