About The Position

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

Requirements

  • 5+ years of professional non-internship marketing experience
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience in a business-to-business (B2B) environment, high-tech products/services
  • Experience using marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce)

Nice To Haves

  • MBA
  • Experience with ABM platforms (6sense, Demandbase, etc.) and marketing analytics tools
  • 7+ years of developing and managing acquisition marketing or channel programs experience

Responsibilities

  • Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
  • Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
  • Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
  • Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
  • Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
  • Drive operational excellence through standardized processes, documentation, and best practices
  • Track and report on program performance, using data to optimize and scale successful approaches
  • Manage program budgets effectively, demonstrating frugality while maximizing impact
  • Collaborate with global ABM community to share learnings and adopt proven practices

Benefits

  • Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
  • Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
  • Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
  • Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
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