ABM Marketing Manager, Financial Services , AWS Industry Marketing

Amazon-posted 3 months ago
$106,400 - $185,000/Yr
Santa Clara, CA
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Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Marketing Manager to design and execute high-impact ABM programs for strategic enterprise customers within the Financial Services Industry and deliver the Financial Services industry’s flagship ABM activations and programs. Working in a global team, this role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. This role may sit in these locations only: Seattle, WA USA | NYC, NY, USA | Santa Clara, CA, USA. Relocation offered to these locations only from within the USA only. This is not a remote or hybrid role opportunity.

  • Deliver the flagship global ABM activations and customer programs
  • Design and execute territory-specific Financial Services ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
  • Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
  • Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
  • Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
  • Manage external marketing agencies to build world class programs that scale across territories and regions
  • Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
  • Drive operational excellence through standardized processes, documentation, and best practices
  • Track and report on program performance, using data to optimize and scale successful approaches
  • Manage program budgets effectively, demonstrating frugality while maximizing impact
  • Collaborate with global ABM community to share learnings and adopt proven practices
  • 6+ years of professional non-internship marketing experience
  • 6+ years of developing and managing acquisition marketing or channel programs experience
  • Experience using data and metrics to drive improvements
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience developing and executing campaigns across a multitude of timezones and languages
  • Experience driving direction and alignment with large cross-functional teams and agency partners
  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
  • Medical, financial, and/or other benefits
  • Equity and sign-on payments may be provided as part of a total compensation package
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