ABM Manager

Overhaul Group Inc • Ann Arbor, MI

90d

About The Position

Overhaul is a rapidly growing software company specializing in in-transit supply chain visibility and risk management solutions for global enterprise organizations. Our cutting-edge technology empowers organizations to gain real-time insights into their supply chain operations, mitigate risks, and optimize their logistics processes. As we continue to expand our presence in the market, we are seeking a dynamic Senior Account Based Marketing Manager. As the Senior Account Based Marketing Manager, you will own and oversee all aspects of target account identification, campaign creation and optimization from hierarchy to execution, sales enablement alignment, and data flow from marketing to sales team members. You will create highly effective and targeted campaigns, serving personas within our Automotive, Industrial, and Healthcare verticals for maximum conversions. You will work closely with internal and external creative partners to craft compelling creative ideas and stories and turn them into executions that capture our buyer’s attention to move them into conversion and down the sales pipeline. Success will be measured by the number of accounts we drive engagement in; how many are marketing qualified and how much revenue we can help to influence.

Requirements

• Bachelor’s degree in business, marketing, advertising, mass communications or similar is required
• 5+ years of progressive marketing experience with 2+ years of direct ABM application
• ABM tools such as Terminus, Demandbase or 6sense experience is a plus
• Proactive self-starter, demonstrating high initiative and critical thinking
• Proven ability to think strategically, but with exceptional attention to detail in execution
• Positive, can-do attitude, with the ability to work with marketing and sales professionals
• Ability to prioritize numerous projects simultaneously
• Experience building and delivering field marketing campaigns, events, executive and key account programs and partner activity
• Understanding of pipeline management and metrics
• Excellent verbal and written communication skills
• Strong interpersonal skills and influencing and relationship-building skills

Responsibilities

• Develop and execute ABM strategies targeting high-value accounts in alignment with sales goals
• Collaborate closely with sales and customer success teams to define ideal customer profiles and prioritize target accounts
• Create personalized, multi-channel marketing campaigns (email, ads, content, events, etc.) for specific accounts or clusters
• Analyze account insights, buying signals, and intent data to tailor messaging and engagement tactics
• Work with content and creative teams to develop custom assets and experiences for target accounts
• Manage ABM technology platforms (e.g., Demandbase) and integrate with CRM/marketing automation tools
• Track, measure, and report on ABM campaign performance, engagement, and pipeline impact
• Optimize campaigns based on data-driven insights and feedback from sales
• Align ABM efforts with broader marketing initiatives to ensure consistent brand messaging
• Conduct post-mortem analyses to identify learnings and improve future account engagement strategies

Benefits

• Competitive starting base salary
• Progressive advancement opportunity and career mobility
• Top employee health and well-being benefits
• Rotating company ‘Perks at work’ program
• Employee Assistance Program
• Care giver/adoption/family leave
• Flexible Time Off Policy
• Flexible working
• Free parking

What This Job Offers

• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees