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As a Brand Representative at Abercrombie & Fitch, you will play a crucial role in delivering an exceptional customer experience. Your primary responsibility will be to engage with customers, providing them with personalized service that anticipates their needs and preferences. You will be expected to create a welcoming atmosphere in the store, ensuring that every customer feels valued and appreciated. This involves being approachable, stylish, and helpful, as well as demonstrating a keen awareness of the store environment. You will initiate conversations with customers, communicating in a genuine and articulate manner to ensure that their needs are prioritized. Your ability to connect with customers will be key in translating interactions into sales, as you will be expected to demonstrate relatable, confident, and highly social behaviors on the sales floor. In addition to customer engagement, you will also be responsible for maintaining store presentation and ensuring that the sales floor is visually appealing. This includes organizing merchandise, ensuring that displays are well-stocked and attractive, and adhering to company policies and procedures regarding asset protection and shrink. You will be trained in various aspects of the job, including product knowledge and sales techniques, to enhance your ability to serve customers effectively. Your adaptability and flexibility will be essential as you navigate the dynamic retail environment, and your attention to detail will help ensure that every aspect of the store meets Abercrombie & Fitch's high standards.