2D Visual Storytelling Designer

PassiveLogic•Holladay, UT

4d•Onsite

About The Position

2D Visual Storytelling Designer Do you love turning complex ideas into visuals that people instantly understand? Are you energized by designing across multiple formats and mediums? PassiveLogic is looking for a multidisciplinary Visual Storytelling Designer to bring ideas to life through compelling 2D visuals. The ideal candidate thrives at the intersection of design, narrative, and spatial thinking—turning complex concepts into clear, engaging, and emotionally resonant visual stories. About PassiveLogic® PassiveLogic is the first fully autonomous platform for buildings. We’ve reinvented the fundamental principles of automation to democratize technology, optimize buildings, and reduce the world’s carbon footprint. We are a team of technologists, engineers, and creatives dedicated to making a sustainable impact through real-world solutions. We are looking for team members who have a passion for technology and want to work on cutting-edge problems with real-world solutions. Our culture is built on bringing together the most talented engineers, thinkers, and creatives—backed by the world’s leading investors—working together to make the future a reality. About the Role This is a career-defining opportunity to play a crucial role in a hyper-scale AI company that is transforming the future of autonomous systems, energy, and the built environment. In this role, you’ll work across stills, motion, and interactive content, collaborating closely with product, marketing, and engineering teams to craft visuals that explain, persuade, and inspire—refining story, pacing, and clarity across formats.

Requirements

Proven experience : 5+ years work experience in graphic/motion design or a similar role
Exceptional communication skills : Ability to translate abstract or deeply technical concepts presented by leadership and team members ideas into clear visual narratives. Ability to clearly explain design decisions to cross-functional stakeholders
Organized and strategic : Skilled in planning and executing multi-step creative projects—managing timelines, scope, and deliverables with strong attention to detail
Collaborative mindset : Enjoy working across product, marketing, and engineering teams to refine story, pacing, and clarity through visual work
Adaptability : Comfortable in a fast-paced startup environment, eager to learn, iterate, and innovate
Problem solving : You own this role. When issues arise, be the empowered force that solves them, rolling-up.
Strong portfolio demonstrating visual storytelling (not just isolated assets)
Fluency in 2D design tools: Adobe Creative Suite, Figma, or similar
Solid understanding of composition, lighting, color, and visual hierarchy
Ability to think narratively: Beginning, middle, and end—not just aesthetically
Experience working across still, motion, and spatial visuals
Experience maintaining visual consistency with brand and product design systems

Nice To Haves

Experience with motion design : After Effects, Motion, etc.
Experience visualizing technical, architectural, or systems-level concepts
Basic scripting or expression experience
Experience within multiple disciplines is celebrated

Responsibilities

Translate complex ideas into clear visual narratives : Turn abstract and deeply technical concepts into visuals that are intuitive, engaging, and easy to understand
Design 2D across key channels : Design 2D presentations, videos, product visuals, and marketing materials
Create storyboards, animatics, and visual concepts to communicate narrative flow
Develop motion graphics and animated sequences (where appropriate)
Maintain consistency with our brand and systems: Maintain visual consistency with brand and product design systems. Ensure consistency across formats and fidelity levels.
Collaborate across teams: Collaborate with cross-functional teams to refine story, pacing, and clarity
Iterate quickly without sacrificing craft: Make fast, thoughtful refinements while maintaining high visual quality