2026 Product Marketing Intern - Advanced Concepts - Cuisinart
About The Position
The Conair Summer Internship Program is designed to provide exceptional students interested in a career in CPG with a unique opportunity to learn firsthand about the diverse business operations at Conair. Those selected will gain invaluable work experience through challenging project assignments and on the job learning experiences. About the Role: Innovation starts with the consumer—and the Advanced Concepts Team is where bold ideas are born. As a Product Marketing Intern , you'll work alongside a cross-functional innovation group dedicated to identifying future product opportunities led by Category strategy and rooted in consumer insights, culinary trends, and strategic white space . This is a unique opportunity to contribute to early-stage product thinking across the Cuisinart Culinary electric & non-electric categories , while collaborating with global R D, industrial design, and executive leadership to help shape what comes next for the brand. What You'll Do: Consumer-Inspired Innovatio n; Insights Gathering Research emerging consumer behaviors, culinary/kitchen trends, and lifestyle shifts Partner with Insights team to identify, define, and document unmet consumer needs through trend tracking, social listening, review mining, and secondary research Concept Development & Validation Lead ideation workshops and cross-functional sprints to spark new product ideas Translate insights from consumer, culinary, and competitive research into early-stage Opportunity Briefs with compelling sell stories, profitable business cases, and visualization of product ideas Present Opportunity Briefs to Innovation Council for approvals Strategic Category Alignment Work with Product Marketing to identify key opportunity areas for innovation Analyze how potential product ideas align with Cuisinart's core category strategies, brand goals, and growth requirements Benchmark competitive products and identify whitespace opportunities Provide recommendations on feature trade-offs and positioning considerations Develop business cases to show profitability Global & Cross-Functional Collaboration Collaborate with Global R D, Industrial Design, Culinary and Consumer Insights Participate in team meetings, concept reviews, and innovation workshops Present to product leaders, marketing, and other key stakeholders Internship Final Project Own a final innovation-focused project that includes a trend deep dive, concept validation exercise, and new product pitch presented to key stakeholders
Requirements
- Currently enrolled in a bachelor's program (Marketing, Business, Design Strategy, Human-Centered Innovation, or similar)
- Passionate about consumer insights , emerging trends, and turning “what if?” into “what's next”
- Strong research, communication, and storytelling skills
- Comfortable working in ambiguity, generating new ideas, and collaborating cross-functionally
- Proficiency in Office Suite and AI ideation tools (ChatGPT)
- You should be a current college student, entering your junior or senior year in the fall of 2026
- We require candidates to maintain excellent academic standing.
- Demonstrated strong verbal, written, and interpersonal communication skills are essential for success in this role.
- Proficiency in MS Office, including Excel and PowerPoint, is a must.
- Candidate must be willing to come into the office 4 days a week with Friday being a work from anywhere day.
Nice To Haves
- Interest in culinary arts, cooking culture, or kitchen innovation is a strong advantage
Responsibilities
- Research emerging consumer behaviors, culinary/kitchen trends, and lifestyle shifts
- Partner with Insights team to identify, define, and document unmet consumer needs through trend tracking, social listening, review mining, and secondary research
- Lead ideation workshops and cross-functional sprints to spark new product ideas
- Translate insights from consumer, culinary, and competitive research into early-stage Opportunity Briefs with compelling sell stories, profitable business cases, and visualization of product ideas
- Present Opportunity Briefs to Innovation Council for approvals
- Work with Product Marketing to identify key opportunity areas for innovation
- Analyze how potential product ideas align with Cuisinart's core category strategies, brand goals, and growth requirements
- Benchmark competitive products and identify whitespace opportunities
- Provide recommendations on feature trade-offs and positioning considerations
- Develop business cases to show profitability
- Collaborate with Global R D, Industrial Design, Culinary and Consumer Insights
- Participate in team meetings, concept reviews, and innovation workshops
- Present to product leaders, marketing, and other key stakeholders
- Own a final innovation-focused project that includes a trend deep dive, concept validation exercise, and new product pitch presented to key stakeholders
Benefits
- Work on meaningful projects that influence the future of the brand
- Learn how global insights, culinary thinking, and business strategy intersect
- Gain visibility to innovation leaders and decision-makers
- Build foundational skills in product strategy, innovation, and marketing
- Join a team that values creativity, curiosity, and consumer passion
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Career Level
Intern
Number of Employees
501-1,000 employees
