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As a Marketing Digital Analytics Intern at IBM, you will play a crucial role in uncovering and transforming insights into creative experiences that resonate with our customers. This internship is designed to provide you with hands-on experience in digital analytics, particularly using Adobe Analytics to extract actionable insights that contribute to key business initiatives. You will be part of the Marketing, Communications & Corporate Social Responsibility (MCC) team, which is responsible for positioning IBM in the market and optimizing our brand's presence. Your work will involve measuring IBM.com's ability to deliver valued interactions, analyzing web traffic and user behavior, and supporting the implementation of Adobe Analytics tags. Throughout your internship, you will collaborate with a team of bright minds and keen collaborators, all dedicated to helping each other succeed. You will have the opportunity to engage in educational, networking, and social activities, providing you with a well-rounded experience. This role is highly visible, offering exposure to leadership and mentorship throughout the summer. You will be tasked with conducting end-to-end analysis, communicating actionable insights to the broader Web team, and developing scalable analytical solutions that provide data-driven insights for continuous improvement. This internship is not just about the work; it's about joining a culture of openness, collaboration, and trust at IBM. You will be encouraged to co-create your learning and opportunities, bringing innovation to life in a supportive environment. As part of the IBM.com team, your contributions will help enhance the site experience for visitors, enabling them to easily complete their objectives and engage with the IBM team.
